The key digital marketing processes help businesses successfully complete their mission. These include: identification of the opportunity, development of new products / services, customer attraction, customer retention, promotion of loyalty, order fulfillment, feedback and satisfaction rating. These several aspects help to establish long-term contact with the client, which is perhaps the most important component of the business. But even with a loyal customer base, it's important to keep in mind that it is necessary to ensure the quality, innovation, and the necessity of goods and services, so that both parties are maximally satisfied. In this context, we should not forget the four most important digital marketing pillars: site content, digital advertising, mobile devices and social networking opportunities.The article analyze digital marketing concept, digital marketing tools and digital marketing strategy.

The Aims and objectives of the study are toprovide a standard for good laboratory practice, to increase the clinical effectiveness, patient safety and operational efficiency and designing better and more evidence-based systems for the timely notification of laboratory results which represent potentially hazardous to the patient.This concept was introduced 46 years ago by Lundberg. It is a result, indicating that patient is in imminent danger unless therapy is initiated immediately. A prospective cross-sectional study was done at ASRAMS, a 1000 bedded hospital at Eluru, from July 2017 to June 2018 for a period of 12 months. The laboratory performed 2,22,574 tests in haematology and 2,92,055 tests in clinical pathology. The preparation and approval of critical alert value list was done in consultation with our hospital board and clinician’s panel. During a one year period of study, a total of 7148 critical values were reported. 45.32% of critical alert values belong to inpatient, 48.9% to outpatient and 5.8% to emergency department.We finally Conclude that it is crucial for patient safety, Effective use of the available resources, Creates professional responsibility and Regular quality assurance, meeting with technical staff and strict vigilance are key reasons for low figures in our setting.

Almost every Chinese tourist come to Taiwan would take pineapple as a souvenir when they are going home. In order to understand the reasons that drive them to rush for buying pineapple in Taiwan, the present study employed qualitative method and conducted interviews to fulfill the research. 22 respondents who had taken pineapple cake as souvenir were invited to take part in the interviews. The results indicated that pineapple cake owns several irreplaceable features that are attractive for the tourists.

Computer keyboards can contribute to the spread of microorganisms, mainly when shared by multiple users. Evaluate bacterial and fungal contamination in shared computers keyboards used in a University and propose preventing measures. This research has an investigative, descriptive and transversal design. Keyboards from 60 computers of collective use were randomly selected. Surface samples were collected with sterile swabs and moistened in 0.9% NaCl solution. The swabs were rubbed against the surface of the keyboards and then stored in Stuart's transport medium and sent to the Bacteriology Research Laboratory of the Souza Marques Medicine School. The material was seeded in the culture medias blood agar, hypertonic-mannitol-agar, Sabouraud-dextrose-agar and Micosel. Bacterial colonies were identified through morphotinorial characters, biological and biochemical tests. Yeasturiform fungi were identified by biochemical tests and the filamentous fungi through morphotinorial and cultural characters. From the 60 examined samples, 10 different bacteria species were isolated: Bacillusspp 18 (30%), Enterococcusspp 5 (8.33%), Streptococcus alfahaemolyticus 8 (13.33%), Escherichia coli 4 (67%), Klebsiellaspp 2 (3.33%), Enterobacterspp 6 (10%), Proteusspp 1 (1.67%), Neisseria spp 3 (4%), Staphylococcus aureus 5 (8.33%), Coagulase negative Staphylococcus 32 (53.3%). Isolated fungi: Candida albicans 3 (5%), Penicilliumspp 15 (25%), Aspergillusniger 8 (13,33%), Aspergillusfumigatus 2 (3,33%), Alternariaspp 4 (6,67%), Epidermophytonfloccosum 2 (3.33%), Fusariumspp 7 (11.67%), Rhodotorulaspp 10 (16.67%). The keyboards of the shared computers were contaminated with fungal and bacterial elements, and among them E.coli, evidence of faecal contamination. This contamination occurs due to the high turnover of users with different hygiene habits. Thus, a hygiene protocol is required to minimize contamination of computer’s keyboards.

The emergence of various brands of bottled water, with the common core benefit of quenching of thirst but arrays of features with marketing implications, have exposed consumers to making choice. This longitudinal study covered 2013-2018 and used questionnaire to obtain information from 343 consumers and 210 sellers of bottled water in Enugu Metropolis, Nigeria which were exposed to hypothetical tests. Findings showed among other things that choice of brand of bottled water is significantly determined by company of make in Enugu, Metropolis, consumers purchasing power and social status significantly determine the choice of brand of bottled water and that NAFDAC seal of quality significantly accounts for the choice of bottled water. It was concluded that consumers choice of bottled water in the area under review include company of make, social group and regulatory authority (NAFDAC) confirmation of quality of the brand of bottled water through seal of quality on the bottle of the water. The study recommended that; bottled water company should produce bottled water that conform with the expectation of consumers to obtain loyalty, varieties of brand should be produced to take care of different income and social groups devoid of compromising to quality standard and that regulatory agencies should supervise every production process, ensuring that brand of bottled water meets up with both local and international standard.

This study sought to establish the influence of principal‟s leadership styles on teachers‟ professional commitment in Kericho Sub-county, Kenya. Specifically the study was to establish the influence of Principals‟ Autocratic Leadership style on Teachers‟ Professional Commitment in public secondary schools in Kericho Subcounty. This research was informed by the situational leadership theory and descriptive research design was adopted to guide the study. The sub-county has 31 public secondary schools. In the 31 schools there are a total of 31 principals, 155 Heads of Departments and 400 Teachers. All the 31 principals were selected to participate in the study because the sub county has recorded a decline in KCSE performance in the last two years. Five (5) HODS‟ in charge of academics from each school were purposively selected because of their special complementary roles in the leadership and management of schools. Simple random sampling was used to select five subject teachers in each school, one from each academic department to participate in the study; also 3 sub county quality assurance and standards officers‟ were selected. Therefore a total of 344 respondents comprising of 31 principals, 155 HOD‟s, 155 subject teachers and 3 SCQASOs constituted the total sample size. Data was collected using questionnaires which were administered to principals, HODs and subject teachers while interview schedules were used to guide discussions with the SCQASOs. Validity of the instrument was determined by the supervisors, lecturers in the department of Education Kisii University. For reliability, a test re-test of the findings was calculated and a Pearson‟s correlation coefficient of 0.856 was obtained. Data was analyzed using descriptive statistics with aid of Statistical Packages for Social Sciences (SPSS) computer program while the results from interviews were analyzed qualitatively and thematically. Results presented in Table 3 reveal that over half, 16 (58.8%) of the Principals were of the opinion that they do not use autocratic leadership style. However a significant proportion, 11 (41.2%) indicated that they used it. Results further show that three quarters of the HODs, 104 (76.5%) were also of the opinion that autocratic leadership was not being used, and only one quarter, 32 (23.5%) thought that autocratic leadership is used.The study recommended that principals should be in serviced on modern leadership styles such as situational and transformative. The researcher paid keen attention to research ethical issues and got the informed consent of the respondents and guarded against plagiarism and ensured confidentiality.

Higher education in Africa is under-developed and has been a low priority for the past two decades. Access to higher education for the relevant age group remains at 5%, the lowest regional average in the world, just one-fifth of the global average of about 25%. Women are underrepresented in higher education, in particular in the science and technology fields. In regards to quality, not a single Western and Central African university features in the rankings of the world’s best 500 academic institutions. These challenges can be attributed to a multiplicity of factors. According to this paper funding the funding is at the centre of all these challenges.

The acceptability and utilization of a newly introduced Cassava (Manihot Esculenta) in Marigat, Baringo County, necessitated this study. This paper is drawn from a study that was conducted on Marigat to establish the level of utilization of the cassava roots. A total of 51 introduced cassava varieties were grown and all harvested at 16 months by KARI-Marigat. The study recommends that there should be greater efforts to promote cassava breeding for better food, nutrition and livelihoods that will enable people to live productive lives since cassava is staple in the diet of 90% of respondents in the study area. Deliberate efforts are necessary for leveraging agricultural research towards improved production of cassava roots with better culinary, nutritional and keeping qualities. This may enable communities in vulnerable areas such as Marigat to benefit from improved cassava varieties towards attaining Kenya’s Vision 2030’s for sustainable livelihoods and development.

Learning styles influence students in all levels of education and a mismatch of teaching styles to preferred learning styles makes learning a stressful experience to many learners. In Nairobi County, students in both private and public schools have not been performing satisfactorily in sciences. Matched teaching styles with preferred learning styles were conceptualised as the independent variables that determine their performance in biology and geography. The purpose of this study was to establish the Effect of gender on performance of students in biology and geography taught using preferred learning styles in secondary schools in Nairobi County, Kenya. This County was chosen because of unsatisfactorily performance in sciences as, only 12.632% of the schools got a mean grade of B- and above, in the years 2004 to 2010. The study was based on Felder Learning Style Theory, and Grasha Teaching Style Theory. A purposive sample of 1,322 students from 18,536 Form Two Students in private and public schools randomly selected for the study. The study employed quasi-experimental research design, which utilised a pre-test, treatment of experimental group and a post-test to estimate impact of an intervention of mismatch due to traditional teaching styles to preferred leaning styles on target population of 69,634 in 146 secondary schools. Questionnaires and pre-test and post-test were used to collect quantitative data. A full disclosure of the nature of the study was given to subjects with an extended opportunity to ask questions and get their free consent to participate. The collected data was analysed with the aid of the Statistical Package for Social Sciences (SPSS) version 22. Data was described and summarized using, percentages, and means. Multivariate analysis of variance and linear regression analysis showed statistically significant effect on performance of students taught using preferred learning styles in geography and biology. In conclusion, this study sensitised teachers of the need to identify and teach their learners according to their preferred learning styles in order to enhance their performance in sciences. It recommended the ministry of education science and technology in Kenya to in-service, and train teachers to acquire the skills of detecting learning style preferences of students.

Non-dairy imitation cheese products are manufactured from vegetables fat and protein; and preparing by using the technique of processed cheese with helping of heat, emulsifying salts. Oats, wheat germ and cereals are main sources of dietary fiber in human daily diets which have beneficial effects in the protection of civilizationrelated diseases such as e.g. hypercholesterolemia, diabetes, or heart disease. In this study, imitation cheese products were manufactured by two ways; first from mixture of modified potato starch and palm oil only. Second, the manufacturing was done by using starch, palm oil and oats or wheat germ. In first treatments, the obtained results indicated that, increasing of modified starch in the blend of manufacturing presented imitation cheese with good chemical, microbiological, texture and sensory properties. So, the producing of non-dairy imitation cheese by modified potato starch and palm oil gave acceptable like-cheese product with good flavor and texture. The fortification non-dairy imitation cheese with oats in the blend gave very good cheese-like products with high flavor, texture and nutritional benefits than using wheat germ. So, it can be nominated these imitating products for commercial production to serve different categories of consumers.

This paper is based on the observation that there is tension between single mothers and the Anglican Church of Kenya (A.C.K), Nakuru Diocese, Subukia Archdeaconry. In the Subukia A.C.K Archdeaconry, there is a tendency to regard single mothers (who are perceived as having broken the church norms) as sinners. This perception has existed for a long period. As a result single mothers have been excluded from the full life of the church. They are barred from partaking Eucharist and denied infant baptism (sacraments). They are also not allowed to take any leadership position and excluded from the church ministry hence they feel alienated from God. By contrast, there are other A.C.K Churches where single mothers are accepted, partake Eucharist and their infants are baptized. They are permitted to take any leadership position and are included in the full life of the church. This has prompted the question of whether the A.C.K has changed its administration since it is known to have uniformity in discharging its mandate. This contribution was based on theological and constitutional survey geared towards accommodating single mothers and curbing their increase in the church. At the same time, the church advocates marriage to be the ideal and Biblical way where children should be born. The paper offers a balance in which single mothers and the church coexist without compromising the dignity and discipline of the church.

In an attempt to increase the shelf life of banana for some days prior to processing and also enhance the nutritional quality of banana, two banana cultivars (Musa acuminata and Musa sapientus) were stored using three different storage media (banana leaves, fabric cloths and a clay pot). banana bunches were cut into fingers and differently wrapped in each storage medium and stored at ambient condition of 28±2°C and 79±3% relative humidity, while unwrapped bunches were placed on the laboratory shelf as control. Samples were analyzed for sugar, starch, moisture, ash, brix, pH, TTA, vitamin C and minerals on day 0, 5, 7 and 10. Sugar content of banana ranged from 4.55 to 17.83%, with the highest value observed in sample stored in clay pot. The moisture content ranged from 59.13 to 78.51%, ash ranged from 1.24 to 1.72% and brix ranged from 3.38 to 14.59 degree brix. Significant increase was observed in pH, TTA, vitamin C, potassium, phosphorus, iron and zinc during storage while starch decreased as storage period progressed. Samples stored in the clay pot retained qualitative properties more than those stored on shelf at ambient condition.

Currently there is an obstacle in terms of internet access connectivity that occurs in Indonesia, especially for users of sea transportation. Very often we find a situation where when a passenger of a ship is in the middle of a trip, the connectivity of internet access cannot be used when in the middle of the sea. In fact, with the existence of the Sea Toll Program by the Government of Indonesia which was launched in 2015 which has an impact on the addition of the total ships prepared, the number of passengers is increasing year by year due to the opening of access via these ships to the destination island. By looking at this phenomenon, PT. Telekomunikasi Indonesia together with PT. Pelni Indonesia cooperates as a form of synergy between SOEs. The collaboration is to provide telecommunications networks and internet access in all ferry vessels owned by PT. Pelni Indonesia and use retail sales system for Coconnet product vouchers in retail to all passengers of a ship. n the beginning of 2017, Telkom Group launched a new product called Coconnet (Connectivity Of Internet), a product that is a Prepaid Internet Voucher that can be used to meet the need for communication and internet networks for passengers and crew when they are in the middle of the sea . The presence of these products is a solution for passengers and crew when experiencing difficulties and obstacles in communicating on board because there is no communication network in the middle of the sea. Therefore, to maximize the new product launched by Telkom, namely Coconnet, it is very important for telecommunication companies to have a marketing strategy so that they can predict which telecommunication products can be used and estimate the extent of the success of the Coconnet products that have been issued. With a good strategy supported by the tools used to measure product success, the industry and companies can focus on improving the right factors for products that have been produced so that they can produce the right products to answer customer needs and can continue to maintain success in the Indonesian telecommunications market.

Nurses are present at both the beginning and the end of life, and play a key role in caring for dying patients. It clearly indicates that role of nurses can never be ignored when we are talking of end of life care or palliative care. Palliative care is defined by literature as care that improves the quality of living in individuals who are facing life threatening problems and illness to prevent and treat them through early identification of pain and other physical and psychosocial problems. The main purpose of this study was, to assess palliative care knowledge and attitude among nurses of Mayo Hospital Lahore. A cross sectional descriptive survey was performed to assess the knowledge and attitude level. A simple random sample of n=150 was used. A structured questionnaire with demographic data, knowledge and attitude of palliative care was applied. The data was analyzed on SPSS version 21. 36% of the study participants had poor knowledge, 49.33% of the study participants had average knowledge and very less number of participants that is only 14.7% of the study participants had good knowledge of palliative care. Findings reveals that 33.33% of the study participants had negative attitude towards care of end of life among terminally ill patients, while 66.7% had positive attitude towards end of life care. Knowledge was poor among majority of the participants but attitude was found positive among them

This present paper is devoted to the analysis of modal auxiliaries in Martin Luther King’s speech (I have a dream). This speech was delivered at the march on Washington for jobs and freedom. In this speech King has used modality through modal auxiliaries and there is a wide range of meanings that these words are used to express. The phrase “modal auxiliary” shows that there are two linguistic forms which are under question: the syntactic notion of “auxiliary” and the semantic notion of “modality” Thus, not all modal auxiliaries have been analyzed in this present study; but some of them such as Will, Shall, Must and Can in their predicative and inter-subjective relationships.