ORIGINAL RESEARCH ARTICLE | Feb. 28, 2018
Build Brand Equity: Analysis of Marketing Mix (Empirical Case Study against Re-Brand Ink contents Data Print)
Hapzi Ali, Niknik Ahmad Munawar, Dudi Permana, Adi Nurmahdi
Page no 209-219 |
10.21276/sjhss.2018.3.2.6
This study aimed to analyze the positive and significant effect of the
marketing mix. The products of the partial brand equity, brand equity ratio price
partially, place partially on brand equity, promotion of the brand equity and partial
positive and significant impact Product, Price, Place, and Promotion of the brand
equity simultaneously. The population of this study was students from six
universities throughout Jakarta-Bogor-Depok-Tangerang-Bekasi. With the
classification of students who had used the ink refill brand Data Print, with starta
economy class upper middle (ABC), aged between 17 s / d 55 years spread at the
University of Indonesia, Jakarta State University, University of Mercu Buana,
Jakarta Muhammadiyah University, University Tarumanagara, University of
Muhammadiyah Prof Dr Hamka. While the number of samples from a population
of 146 598 students with MOE 5 percent at 5 percent confidence level based on the
table of Isaac and Michael is 347 samples. Method of quantitative analysis using
multiple linear regression analysis, followed by analysis of determination (R
Square), partial hypothesis testing (t test) and simultaneous (test F). The results
showed that the products are positive and significant impact on brand equity
partially, Price has a significant and positive effect on brand equity partially, Places
have a significant and positive effect on brand equity partially, Promotion
positively and positively affects partial brand equity. And variable products, Price,
Place and Promotion have a positive and significant effect on brand equity
simultaneously.
ORIGINAL RESEARCH ARTICLE | Feb. 28, 2018
Effect and Impact of Brand, Trust, and Halal Products towards Switching Barrier on the Loyalty of Tabita Cosmetic Users (Case Study: Students of Faculty of Economics and Business, UNPAB)
Indawati Lestari, Arlina Nurbaity Lubis, Beby Karina Fauzeea Sembiring
Page no 305-317 |
10.21276/sjhss.2018.3.2.20
Tabita is one of the cosmetic products that are currently in high demand
by young people and able to maintain customer loyalty among them among
students. This research focuses on students of Faculty of Economics and Business
UNPAB. The purpose of this research is to know and analyze the influence of
brand image, trust and halal product to switching barrier and its impact on the
loyalty of Tabita cosmetic user. The type of this research is quantitative
associative, and the nature of the research is explanatory research. The population
of this study was 362 female students, and the sample of research was 190
respondents. Sample technique used in this research is purposive sampling. Data
analysis is using path analysis. Results of first submodel research show
simultaneously and partial of the brand image have the positive and significant
effect to switching barrier. Trust and halal products have no significant positive
effect on switching barrier. The results of second submodel research show
simultaneously and partial brand image, trust, and halal products have a positive
and significant impact on loyalty. The results also show the brand image, trust, and
halal products negatively affect loyalty through switching barrier.
REVIEW ARTICLE | Feb. 28, 2018
The Prevalence of Leishmaniasis in Pakistan: A Review
Shakoor Khan, Nazifullah, Laila Jafri, Abdul Jalal
Page no 60-69 |
10.21276/sjpm.2018.3.2.2
This review is about the most prevalent disease Leishmaniasis at the
various areas of Pakistan. This paper explains Leishmania as the cause of the disease,
geographical distribution of its species, genome, morphology, vector specie, clinical
forms, treatment, control and epidemiology of the Leishmania at various provinces
and cities of Pakistan and its neighboring countries. The paper briefly concludes the
main source of the prevalence of the disease and the precautionary measures that
should be taken against Leishmaniasis
ORIGINAL RESEARCH ARTICLE | Feb. 28, 2018
Banking Sector Performance and Non-Performing Loans in Nigeria (1990-2016)
Patrick, OLOGBENLA
Page no 36-44 |
10.36348/sjef
The study examined impact of non-performing loans on bank performance
in Nigeria between 1990 and 2016. Both return on asset ROA and profit after tax are
two financial performance indicators used as dependent variables. Other independent
variables used are non-performing loans, loan and advances, total deposits and
lending rates. Auto-regressive distributed lags ARDL and Vector auto-regression
VAR are applied. The results show that all the variables show significant long and
short run relationships with ROA but not with PAT. The relationship between PAT
and NPL with other variables are analysed via VAR since cointrgration could not be
established. The VAR result indicates that PAT as measure of bank performance is
more responsive to changes in total deposits more than any other variable including
the NPL. It is concluded that ROA appears to be a better measure of bank
performance when studying effects of NPL as it shows that it has significant
negative impact on ROA but the PAT does not show any significant response to
NPL.
CASE REPORT | Feb. 28, 2018
A Case of Severe Pneumopathy Infection by Pneumocystis Jiroveci in an Immunocompetent Patient
Zineb Khammar, B. Bennani, M. Ouazzani, N. Oubelkacem, N. Alami, R. Berrady
Page no 70-72 |
10.21276/sjpm.2018.3.2.3
Pulmonary pneumocystis (PCP) is a life-threatening opportunistic infection
that can occur in non-AIDS immunocompromized patients, mainly in solid organ
transplant recipients, in patients with hematological malignancy and those treated for
autoimmune or inflammatory diseases. In human, PCP is caused by Pneumocystis
jirovecii. Over the last years, advances in cancer treatments (including new drugs,
high dose and intensive chemotherapy with bone marrow or stemcell transplantation)
and immunomodulation resulted in an increased number of patients with impaired
immunity and risk for PCP.
ORIGINAL RESEARCH ARTICLE | Feb. 28, 2018
Unnatural Death under Age 19 Years
G. Panneer Selvam, R. Sangeetha
Page no 55-57 |
10.36348/sjm.2018.v03i02.005
A two-year retrospective study was carried out on the cases of unnatural deaths with age under 19 years old subjected to medicolegal autopsies from 2014 – 2015.The main objectives of the study were: a) To ascertain the various aspects of unnatural deaths. b) To analyze the probable reasons for the same. c) To find remedial measures to bring down the incidence. The incidence of unnatural deaths was found to be persistently increasing. Maximum number of such deaths 283 (72%) belonged to the age group of 13 - 19 years. Rural population was more prone to poisoning whereas the urban became victim of road-traffic accidents. Males preferred drowning whereas females preferred self-immolation (burns) and poisons to end their own lives.
ORIGINAL RESEARCH ARTICLE | Feb. 28, 2018
The Effect of Leadership Style and Work Motivation on Employees’ Performance (A Case Study on Employees at Department of Human Resource Development ESDM)
Didin Hikmah Perkasa, Harries Surachman, Hapzi Ali
Page no 240-246 |
10.21276/sjhss.2018.3.2.9
This research needs to be done because Employee’s Performance on BP
SDM ESDM during the last 5 years tends not to reach the target. The purpose of
the research is to analyze the effect of leadership style and work motivation on
employee performance. The research analytical unit is the employees of the BP
SDM ESDM, Number of population is 133 employees by determining the Slovin
sample and the questionnaire research instrument. Quantitative analysis method is
used in this research with multiple linear regression analysis, followed by
determination analysis (R Square), partial hypothesis testing (t test) and
simultaneous hypothesis test (F test), alpha (tolerance error) 5 percent. Before
spreading the questionnaire first in the validity and reliability test until all
questionnaires are valid and reliability. In order to meet the criteria and
requirements of multiple linear regression analysis, first classical assumption
analysis such as normality test, homogeneity test, and other. SPSS data processing
tool version 20.0. The result of this research is that leadership style does not affect
on employees’ performance and work motivation have positive and significant
effect on partial employees’ performance. The good leadership style applied in
motivating employee to work will generate in good employees’ performance.
RESEARCH ARTICLE (SOCIOLOGY) | Feb. 20, 2018
Public Electricity Fluctuation and Sustainability of Micro Enterprises in Southern Senatorial District of Cross River State, Nigeria
Linus O. Inyang, Etuk, G. Reuben
Page no 130-135 |
10.36348/sb.2018.v04i02.001
Abstract: Boosting the micro enterprises (MEs) sector of the economy has featured consistently in the agenda of successive policy makers in Nigeria in recent times. In line with this concern, development planners have gone ahead to identify a key factor to achieving the desired results - steady supply of public electricity. This is because MEs in Nigeria depend very much on public electricity to function. Unfortunately, public electricity supply in Nigeria currently is below capacity, meeting neither the demands of the Nigerian public nor those of organizations including MEs. Using the Social Disorganization Approach of the Functionalist Theory, this study analyzes the challenge of fluctuation in public supply of electricity and examined its impact on the sustainability of MEs in the Southern Senatorial District Cross River State, Nigeria. With the help of the questionnaire, data for the study were generated from 340 operators of MEs in the study area. Using percentages, responses to questionnaires items were analyzed while the Z statistical technique was utilized to test the hypothesis of the study. Results unveiled among other issues that fluctuation in public supply of electricity has a significant negative impact on the profit margin, and consequently, the growth and sustainability of micro enterprises the Southern Senatorial District of Cross River State, Nigeria.
REVIEW ARTICLE | Feb. 20, 2018
Human Development & Education: An Exploratory Study of the Crossroads of Economics, Ethics & Politics
Joseph Ladu Eluzai Mogga
Page no 155-168 |
10.21276/sjhss.2018.3.2.1
This paper explores and characterizes the relationships between human
development and education using critical literature review to engage the strands of
argument for basic social justice and quality of life at the crossroads of economics,
ethics and politics. The oversold conventional approach to development as an
income line, people as a means and markets as a focus of concern has long lost its
shine on account of the rise of the Human Development Paradigm which accords
education a fundamental role in equipping people with competencies and
capabilities to enlarge their choices and enhance their well-being. Accordingly,
education offers a new language of hope and possibility about what people can
actually acquire overtime to choose their kind of life they value; brings into its
orbit social justice and equity by training people not just as an economic enterprise
but as an attribute of power relations in the structure of any society; and measures
learner evaluation not just in terms of literacy tests but people‟s ability to express
their views. As education constitutes both a foundation and a vehicle for building
and extending people‟s capabilities, the risk is great that the manner in which it is
organised and transacted could always be politically manipulated by the elite and
economically deployed as a means to produce an under-class. This paper, therefore,
tempers optimism with realism and notes that any given education system is a
manifestation of the society that embraces it. Notwithstanding this proclivity, the
human development paradigm provides the best chance yet for a life people have
reason to value because it offers an ethical-political guide to the imperative of
social change and economic growth, using education as a compass; and disproving
pay as an exact index of merit.
RESEARCH ARTICLE (AGRICULTURE) | Feb. 20, 2018
Impact of Climate Variability and Food Security Assessment among Small and Emerging Maize Farmers in North West Province of South Africa
Oduniyi, Oluwaseun Samuel
Page no 136-145 |
10.36348/sb.2018.v04i02.002
Abstract: This study was conducted in Nkanga Modiri Molema District Municipalities of North West Province of South Africa. The objective of the study was to determine the implication of climate change on livelihood (Household Food security) and determinants among the small and emerging small-scale maize farmers in the province. A total number of 346 questionnaires were administered to the farmers in the district using stratified random sampling technique. Data were captured and analyzed using the Statistical Package for Social Sciences (SPSS) version 23 and household food insecurity access scale (HFIAS) was employed to categories the food insecurity level. Descriptive analysis was first used to define the data followed by correlation matrix to reveal the variables that are relevant which were used in Binary Logistic regression analysis. However, the results of the analysis expounded some variables that are determinants to the impact of climate change on food security. Furthermore, the HFIAS findings elucidated that about 28.0% are mildly food insecured, 34% are moderately food insecured, while 21% are severely food insecured. It was recommended that the determinants factors such as the source of income, type of farm, land acquired, source of climate change information, the channel of information received on climate change, support received on climate change should be given more attention and addressed. Climate-smart agriculture, as well as conservative agriculture, should be introduced and improved where it has been practiced in the study area.
ORIGINAL RESEARCH ARTICLE | Feb. 20, 2018
The Influence of Competency, Organizational Commitment, and Work Discipline for Teacher’s Performance of SMK N 17 Jakarta
Charles Bohlen Purba, Sarwaji, Hapzi Ali
Page no 176-188 |
10.21276/sjhss.2018.3.2.3
This research is to determine the influence of competency,
organizational commitment, and work discipline for teacher’s performance of SMK
N 17 Jakarta. The population in this study amounted to 35 people who directly
become the sample. The method used in this research is descriptive method, which
is problem solving by describing the object of research at current situation based on
the fact. It is analyzed by using tool of Statistical Product and Service Solution
(SPSS) version 21.0. From this research got result that competency variable,
organizational commitment and work discipline have influence positive and
significant to the performance of teachers SMKN 17 Jakarta.
RESEARCH ARTICLE (BUSINESS) | Feb. 20, 2018
Accountability and Transparency in Project Procurement in the Public Sector: A Qualitative Study
Bett Kiprotich Emmanuel
Page no 146-152 |
10.36348/sb.2018.v04i02.003
Abstract: Managing public sector projects is a challenge because of the ethical issues involved during the project procurement process which may ultimately impact the quality, cost and time of the project itself. This review sought to assess the influence of accountability and transparency on ethical decision making in project procurement. A descriptive cross-sectional survey design was used. Population for this study comprised of project managers and internal and external stakeholders. Content analysis and thematic analysis of collected data was conducted. The study established that Disregard to existing systems and procedures compounded by inadequate transparency and accountability mechanisms means that progress in many public projects did not translate into better outcomes. The enhancement of transparency and accountability in contract awarding mechanisms as well as fair and adequate regulations may contribute to the efficiency of tendering practices.
ORIGINAL RESEARCH ARTICLE | Feb. 20, 2018
Weighted Exponential - G Family of Probability Distributions
Nadia H. Al-Noor, Lamyaa K. Hussein
Page no 51-59 |
10.21276/sjeat.2018.3.2.1
Many generalized families of distributions have been proposed and studied
over the last two decades for modeling data in many applied areas. In this paper,
depending on the idea of Bourguignon et al., a new family of weighted exponential
distribution named as weighted exponential family of probability distributions
has been proposed and studied which based on using weighted exponential generator.
In addition, weighted exponential - uniform and weighted exponential -
Kumaraswamy distributions have been provide as two examples for this new family.
RESEARCH ARTICLE (BUSINESS) | Feb. 20, 2018
Macroeconomic Factors and Bank Performance in Kenya
MUBIAH, Patrick Matindi, NGUNYI, Anthony, ITHINJI G. K
Page no 153-163 |
10.36348/sb.2018.v04i02.004
Abstract: Banks are important in the economy because they provide the security to the savings of customers, control the supply of money and credit and encourage public confidence in the working of the financial system. The current study sought to establish the influence of macroeconomic factors on bank performance. This study adopted the descriptive survey research design. The 44 commercial banks registered by central bank participated in the study. The study utilized secondary data which was sourced from CBK annual bank supervision reports over a 10-year period between 2006 and 2015. Descriptive statistics were used to organize the data while regression analysis was also be conducted to establish the relationships between variables in the study. The study found that macroeconomic factors have a strong positive correlation with bank performance. Exchange rates were significant. The study concludes that macroeconomic factors as a whole are important to bank performance. The study recommended that banks should enhance their risk management practices to shield them from grave exchanger rate exposure. This can be achieved through keen monitoring of fluctuations.
Keywords: Macroeconomic factors, bank performance, exchange rates, interest rates
ORIGINAL RESEARCH ARTICLE | Feb. 20, 2018
Dye Yielding Woody Plants along the National Highway from Parwanoo to Kaurik in Himachal Pradesh
Priya Kumari, Dr. Mukesh Kumar Seth, Rakhi Gagotia
Page no 134-139 |
10.21276/haya.2018.3.2.6
Himachal Pradesh experience diverse climatic condition due to wide
variation in altitude ranging from 350 m in the southern tract to over 6500 m in the
main Himalaya and in the area lying in it6. National highway from Parwanoo to
Kaurik is very rich in biodiversity as well as forest cover along side. Along the side
of this highway have number of dye yielding woody plants which produce different
colours. Locally peoples use these plants for different purposes. Total 51 species
belonging to 39 genera and 30 families have been recorded and identified with
scientific name, family name, common name, part used and colour. Rosaceae is found
to be dominant with 9 species followed by Leguminosae with 6 species,
Berberidaceae having 4 spp., Euphorbiaceae having 3 spp., Anacardiaceae and
Vitaceae with 2 species each and rest of family having one species each.