Strategy to Enhance Purchase Decisions through Promotions and Shopping Lifestyles to Supermarkets during the Coronavirus Pandemic: A Case Study IJT Mart, Deli Serdang Regency, North Sumatera
Miftah El Fikri, Rindi Andika, Tika Febrina, Cahyo Pramono, Dewi Nurmasari Pane
Page Numbers : 530-538
DOI : 10.36348/sjbms.2020.v05i11.002
The retail sector in Indonesia has been undergoing strong growth in recent years. The retail sector itself sells products or merchandise of household uses, including daily necessities products, through a self-service method. This study uses five variables such as purchase decision, price, service quality, promotion, and lifestyle that aim to enhance the purchasing decision at retail IJC Mart during the coronavirus pandemic. This study used 100 respondents from Medan City, Binjai, and Deli Serdang Regency. The findings suggest that price and service quality have a positive effect on purchase decisions. Promotion leads to a decline in the effect of prices and level of service, and also lifestyle variables raise the influence of prices on customer purchasing decisions at IJC Mart during the coronavirus pandemic.
Original Research Article
Nov. 11, 2020
News Media in Lebanon: Quantifying the Confidence Using Parametric and Non-parametric Testing
Hussin J. Hejase, Ale J. Hejase, Hasan F. Fayyad-Kazan
Page Numbers : 512-529
DOI : 10.36348/sjbms.2020.v05i11.001
Providing a clear statistical analysis of news media confidence levels in a nation adds value to the integrity to the reported news as well as a basis for comparison among sources and the outcome may influence on the population’s approach and attitude towards the current happenings. Lebanon, a Middle Eastern nation, is under continuous scrutiny by other nations due to its continuous and recurring conflicts being political, social or armed conflicts related events which may influence its surrounding geopolitical environment. Although the United States of America, in particular, has been a leading country in what relates to news media and press accuracy and fairness studies, countries like Lebanon lack such assessments and reports. This study, exploratory in nature, using both parametric and nonparametric statistical testing assessed the news media in Lebanon by relying on a previously run poll questionnaire that was administered on nine time intervals along a time frame of four years. Its purpose was to assess and quantify the Lebanese news media and press accuracy and fairness. One important implication of the research was that it showed how parametric and non-parametric tests converge to offer a common assessment of the topic in question. This paper followed a streamlined research process capitalizing on a first hand treatise of the descriptive outcomes of 4850 questionnaires. Moreover, the paper presented reliability, validity and dependence analysis specific to the existing sample data. Results obtained match their reported counterparts mainly in the USA, where the percentage of negative news media assessment in Lebanon is estimated to be 64% which matches the 63% reported in the USA. Findings of this work add new insights to the academic community, academicians and researchers, policy makers in the private as well as the public news media institutions.
Original Research Article
Oct. 29, 2020
The Influence of Destination Awareness, Destination Image and Destination Experience on Travel Decision to Baduy Cultural Tourist Destination, Banten
Hafferson Happy Manurung, Rina Astini
Page Numbers : 512-516
DOI : 10.36348/sjbms.2020.v05i10.002
Baduy tribe is a tribe that lives isolated from the outside world. They live simply blending with nature. Baduy community on structure was divided into two major groups, such as Baduy Dalam and Baduy Luar community. Baduy Dalam has an area of 1,975 hectares with population up to June 2009 was 1,083 people who spread over three villages, while Baduy Luar area covers 3,127 hectares with total population of 10,089 people, consisting of 55 villages. Administratively, the Baduy government is in Banten Province, Indonesia. According to Statistics Indonesia (BPS), tourist visits to Baduy have increased significantly, though they should be borne by strict customary rules that make some tourists uncomfortable. According to those phenomena occurs and the research results towards influencing variables, the authors were interested in carried out the research to find out if destination awareness, image and experience have impact on travel decision to tourist destinations Baduy. The method used was conclusive research design with causal research to examined those hypothesis and link This research were concluded that destination awareness and destination experience has a negative and significant impact on travel decisions while destination image has a positive and significant impact on travel decisions. The author hopes that further research could re-examine those variables studied but in different cultural tourism destinations or re-test the variables that influence travel decisions that have not been tested in this research.
Original Research Article
Oct. 18, 2020
The Influence of Motivation, Destination Image & Destination Trust which had an Impact on Millennials' Visit Decision to The National Museum
Vidya Anggraeni, Rina Astini
Page Numbers : 506-511
DOI : 10.36348/sjbms.2020.v05i10.001
These research aims to find out regarding the influence from motivation, destination image and destination trust on millennial's visit decision to the National Museum. Museums in Indonesia provided great potential for public education. However, there are still many people who consider museums as a place to keep historical items and a place to collect items which have high artistic value, especially the millennial generation (Y Generations). Most of millennials (Y Generations) were born during 1980-2000 which characters of this generation were always attached and usually like to travel somewhere. The number of samples in this research amounted to 155 people who were selected by Hair et al's theory. Data gathered method by distributing questionnaires based on a Likert scale which test for validity and reliability, then were analyzed using SEM-LISREL version 8.80. The results from this research was indicated that motivation, destination image, destination trust had significant impact on visit decision.
Original Research Article
Sept. 30, 2020
The Effect of Corporate Social Responsibility on Tax Aggressiveness and Impact on Financial Performance
Handaya Wijaya, Hadri Mulya
Page Numbers : 498-505
DOI : 10.36348/sjbms.2020.v05i09.003
This study was conducted to examine the effect of corporate social responsibility on tax aggressiveness and its impact on financial performance. The sample in this study is mining companies listed on the Indonesia Stock Exchange in the 2012-2017 period. The sampling technique used in this study was purposive sampling, where in the purposive sampling sample the mining companies were selected. The analysis technique used is multiple regression analysis. The results showed that corporate social responsibility did not have a significant effect on tax avoidance, tax avoidance had a significant effect in the opposite direction on financial performance and corporate social responsibility had no significant effect on financial performance.
Review Article
Sept. 28, 2020
Personnel Management, Motivation and Productivity in Nigeria’s Public Service
Onyekwulunne, M. Ijeoma
Page Numbers : 490-497
DOI : 10.36348/sjbms.2020.v05i09.002
It is often said that personnel management is the livewire of every organization. This assertion is evidently true and has full expression in the Nigeria’s private sector that is structured for maximum productivity. This accounts for the massive improvement in the service delivery currently witnessed in the private sector. But unfortunately, the opposite is the case in the public sector where productivity and efficient service delivery is almost none existence. The reason for this abysmal performance of public servants is still a matter of scholarly debate. Some argue that the absence of employee motivation and poor personnel management were responsible for the deep-rooted unproductive and inefficiency evident in the public service. In order to provide satisfactory explanations to why most Nigerian public servants fail to bring innovation and creativity to their jobs, at least an understanding of their work condition and welfare packages is necessary. It has been acknowledged therefore that most workers in Nigeria only commits to their jobs just for their daily survival and never dedicated to making meaningful impact in the society. This is partly because of poor personnel management system and lack of motivation. Despite the fact that rewards and incentives are found to stimulate innovation, creativity and productivity amongst workers, however, it is regrettable that the management structures in the Nigerian workspace particularly in government establishments have not been able to integrate the employee motivation schemes into the public service. The paper therefore seeks to dialectically analyze the deficiencies inherent in Nigeria’s public service, using the “university employees” as the basis for understanding the linkages between staff motivation and productivity. In addition, the paper argues that Nigeria’s public service including the university system since inception is conspicuously underperforming in terms of quality service delivery, innovation and creativity. Drawing from the Vroom’s Expectancy Theory of motivation and qualitative analytical techniques, the paper concludes that the university employees are highly unlikely to put in their best at work except the authorities adopts both the intrinsic and extrinsic approaches to personnel management, which could potentially motivate employees for outstanding creative performances.
Original Research Article
Sept. 9, 2020
Assessment of Casual Labor Management Practices in Construction Projects
Er. Roshan Dev, Dr. Anjay Kumar Mishra
Page Numbers : 482-489
DOI : 10.36348/sjbms.2020.v05i09.001
Construction in developing countries is still influenced by the labour force. Overall objective of the study is to analyse the challenges for improvisation on labour management system through work efficiency. Department of Hydrology and Meteorology (DHM) office, Department of Food Technology and Quality Control (DFTQC) office building and Dhobi Khola Bridge along Arniko highway- at bijulibazar were selected for the study. Schedule questionnaire survey with labours, interview with agents or labour supplier clients, contractor and their project manager were conducted at each selected site for primary data collection. Attendance records, minute of meetings of all three site as well different journal were analysed and reviewed for collecting secondary data. Fluctuation in availability of labor were found mainly in months of January, June, September, October due to festivals and agricultural purposes as very few of labors were specific labor for the industry. Pilling works were mostly done by the labor from India. Labors form Bardia, Kailali, Kanchanpur, Dhading were expertise for concrete work. Similarly labors from Dolkha, Sindupalchowk, Saptari, Dhading were engaged in from work. Rebar works were found to be performed by the labors from Saptari, Siraha, Udayapur, Sunsari where as labors from Dhading, Sindhupalchowk, India were engaged for brick work. Labors were lacking for piling work, retrofitting and electromechanical works. Labors were not being provided any training nor has any performance test been performed, only 6% of labor were trained rest acquired skill through working experience which is the challenge for immersing work. Construction companies had maintained their labors supply through agents or labors suppliers. In spite of their agreement regarding health and safety facilities, contractors do not provide it to labors satisfactorily. Labors management lacks a definite framework for their development and performance. Labor management should be ensured by ensuring job guarantee, remuneration, health facility, provision of leave and compensation. Construction industries should ensure better labor management by facilitating working condition through clear working methodology and labor card. Regular training, tool box talk should be conducted for skill development. Rather than project award to the lowest bidder priority should be given to specification and working methodology. Health and safety facilities, site infra structure should be incorporated as the submittal of the contract document.
