Commercial advertisements play a significant role to introduce or define a product, its quality and its uniqueness to a purchaser. The roles of advertisers are thus very crucial in the modern day cut throat competition. The present study has examined how advertisements have depicted women in popular commercials from different points of view. It is found from the study that women have been projected as mothers, sisters and friends as per the situational demand. In case of older women, nurture and care are depicted and it is shown how they play a pivotal role in their families and thereby maintain social balance. In case of middle-aged women, their love and care for their children remain the central point of focus; whereas in the case of young women, their charm and relationships are the point of focus. However, some advertisements focus on erotic side and depict women in such a manner which hurts the culture and balance of the society.

Death and dying is a very interesting topic to study. It has however attracted very little historical, socio- cultural and anthropological interrogations. Among the pristine Bukusu people of Western Kenya, death was accorded numerous socio-cultural rituals that constituted coded meanings which may have only been understood in the realms of religion. This paper thus attempted an examination on how traditional religion was a key determinant in conducting death rituals in the precolonial setup of the Bukusu community that was devoid foreign cultural influence. The findings in this paper were however extracted from a Doctor of Philosophy Degree (History) thesis which will be submitted to Graduate School of Laikipia University by February 2023. The broader objective of the thesis has interrogated mortuary and funerary rituals of the Babukusu of Kenya from 1895 to 2010. Being a historical research, relevant information in the study was collected in the field through extensive Oral Interviews (abbreviated as O.I in the footnotes) which was corroborated with other secondary sources to ascertain the relevance of the information.

The present study’s aim was to validate a proposition on the Theory of Self-control in Old-age which states that older adults exercise self-control differently. Case study design was employed in the study enlisting five sixty-year-old residents of Iligan City who qualified for an in-depth one-on-one interview. The study design was qualitative in nature using thematic case analysis approach revealing a significant finding indicating that in old-age, older people exercise self-control differently. Themes generated were: varying contexts shape how older adults display self—control; acknowledging that actions and behaviors are consequential and differing manifestations of self-control for each older adult. The exercise of self-control which varied uniquely for each older adults, was displayed in their day-to-day choices of dealing with other people, in the actions that affect their health, and in the way they utilize and handle their living resources.