Literature Review is an outline of all the information accessible on a particular subject till date. When you choose a research topic, the initial step is towards exploration and become familiar with the past research done on the subject. Literature review can be considered as the backbone on which the research concept stands as it provides the necessary context, reliability and the necessary background to the research idea. Thus Literature review is one of the most critical parts of any research. In today’s scenario Work life balance and glass ceiling is a major concern for the women who have opted to come out of their domestic chores and have chosen to work outside. Competition and challenges in the organization demands the time of women which they actually wanted to devote to their families. This imbalance can also create Glass ceiling preventing women from climbing hierarchical ladder. Review of literature on work life balance and glass ceiling of women employees has been carried out keeping in mind the objectives of the study. The researcher has reviewed the previous literature on various aspects related to work life balance (WLB). Review on Glass Ceiling is also focused in this paper. The main purpose of this paper is to find out the gap and the need to conduct this research. The source of the study includes various Journals, reports, Books, Doctoral thesis, Internet sites and Magazines

Intense competition in today's business world has made it increasingly difficult for firms to exist, and survival has become a primary business goal. Some entrepreneurs have struggled to compete, and some have eventually failed; therefore, how firms create and sustain their competitive advantage provides a sound basis for the firms’ existence. This study’s objective is to explore the resources that enhance a sustainable competitive advantage within the context of small and medium enterprises (SMEs) in creative industries. The state of competition within industries is presented using the resource-based view (RBV) and social capital, and we specify three essential competitive determinants: market orientation, collaborative external network, and managerial ties. This study used a questionnaire survey and structural equation modelling to evaluate the conceptual model. We found that market orientation and collaboration external networks can lead to sustainable competitive advantage. In addition, managerial ties as a mediator between market orientation and collaborative external network lead to sustainable competitive advantage

Medan Zoo is located in Simalingkar Village B, Medan Tuntungan, about ten kilometres from the city centre towards Berastagi. Based on data obtained Medan Zoo has not been able to realize the amount of revenue that has been targeted. The present study aims to analyze the effect of service quality consisting of tangible, reliability, competence, courtesy, credibility, security, responsiveness, accessibility, communication, and understanding the customer to Medan Zoo visitors partially and simultaneously. The type of research is quantitative descriptive research. The questionnaires were distributed to a hundred visitors to Medan Zoo. Simultaneously, it has been found that there is a significant influence of service quality consisting of tangible, reliability, competence, courtesy, credibility, security, responsiveness, accessibility, communication, the customer's understanding on visitors’ satisfaction at Medan Zoo

This study is intended to analyze the performance of Sharia banks in Indonesia through the alleged influential factors, namely efficiency and finance to deposit ratio. This research to analysis (1) Efficiency (BOPO), Finance to Deposit Ratio and Returns on Asset at Sharia Commercial Banks in Indonesia in 2012-2017, (2) Effect of Efficiency (BOPO) and Financing to Deposit Ratios on Return on Asset at Sharia Commercial Banks in Indonesia. This study uses annual financial report data issued by each bank in 2012-2017. The total population in this study was 13 banks, after passing through purposive sampling, the number of samples used was 8 banks. The method used is the descriptive method and a quantitative method with panel data analysis. Based on the results of the research show: (1) Efficiency, Finance to Deposit Ratios and Returns on Asset at Sharia Commercial Banks in Indonesia from year to year which is being updated. (2) Efficiency has negative effect and significantly on Return On Asset while Finance to Deposit Ratio has positive effect and insignificant effect on Return On Assets. Keywords: Efficiency, Financing to Deposit Ratio, Return on Assets, Sharia Banks

The objective of this study was to determine the impact of promotion on job satisfaction and organizational productivity among staff of Usmanu DanFodiyo University Sokoto, Nigeria. Sample was selected through stratified random sampling technique and data was collected from 341 staff (academic, senior non-academic and junior staff) category of the university, out of which 308 questionnaire was retrieved and therefore, analysis was based on the 308 returned questionnaire. The analysis was done with the use of SPSS software version 21, using descriptive analysis to describe demographic characteristics of respondents, Pearson product moment correlation to test the relationship between the variables while chi square and regression was also used in analyzing the data obtained from the field. The result indicated that there was positive significant relationship between promotion opportunity and job satisfaction. The study therefore, recommends that organization should consider promotion variable as a means of retaining best brain and reduce brain drain in the organization

This study investigates the link between organisational ergonomics and academic staff performance in federal universities in the South-South zone of Nigeria. It sought to examine the extent of the influences of three organisational ergonomic dimensions (teamwork, job design and effective communication) on the research output- a proxy for academic staff performance. A total of 7,086 academic staff constituted the population of the study. Primary data were collected from a sample of 1,236 respondents that were drawn from the population using the questionnaire. Data obtained were analysed using descriptive statistics, Pearson product moment correlation and multiple linear regression techniques. Results revealed that teamwork had the highest significant level of influence on the research output. This was followed by job design and effective communication. It was therefore concluded that organisational ergonomics has a significant positive influence on the research output of academic staff. Hence, management of Nigerian universities should prioritise the practice of organisational ergonomics and also pay attention to the implementation of policies that would encourage research collaboration among academic staff in their institutions

The main purpose of this study is to study the basics of Social media and financial services, analyse the role of social media in the promotion of financial services and to determine the perception of people using the social media and financial services about the role of social media in the promotion of financial services. The present research is conclusive, descriptive and based on single cross sectional design. Quantitative data was generated to test the research hypotheses. In order to collect data on various dimensions of the study, a research instrument was used the sample of study is limited to those people who are aware of social media and are familiar with financial services. Respondents were personally contacted and the questionnaire was administered to them. 113 filled questionnaires were received. It has been found that the most of the people prefer financial services which are advertised through social media irrespective of their Gender, Occupation and Monthly income. But their preferences vary according to their age groups. The test shows us that people in the age group of 36-40 highly prefer the financial services which are advertised through social media while the people in above 40 years age group do not prefer them much

The relationship between color psychology and consumer behavior is at the centre of most marketing activities in the business environment. Empirical and theoretical literature asserts that color psychology is instrumental in determining the effectiveness of marketing activities, particularly when properly integrated in the organization’s manufacturing and distribution strategies. There are different interpretations of color as determined by consumers’ beliefs, culture, and attitudes. The purpose of this research is to investigate the relationship between color psychology and consumer buying behavior within the apparel market. The apparel market was chosen due its distinctive cultural dynamics and consumer psychological beliefs compared to other markets. There has been an increase in consumer buying behavior variations across the globe as a result of varying interpretations of marketing mix elements. The article submits that color psychology is one of the main features that determine consumer behavior in the apparel market. Data was collected through secondary sources such as journals, articles, and empirical sources such as existing researches regarding color psychology, consumer behavior regarding product color, and cultural perceptions on color within the apparel industry. Color psychology plays a bigger role in effecting emotional and intellectual influence among consumers. Color perception and color psychology affects people’s behavior in such a way that the symbolism of the colors resonates with people’s perceptions, hence linking it with information from their cultures. Through the color perception of different cultures, the research concluded that using a color that is associated with something negative will negatively affect the customers’ retrieval cues, therefore repelling them from purchasing the product or service.

Organizational citizenship behaviour (OCB) is a willingness to play an extra role regardless of whether or ungiven a formal award. This study aims to analyze how the influence of employees’ job satisfaction, organizational commitment, employees’ working period, and perceived quality relationship quality on OCB employees in PT KPPN. Formulating effective policies to address issues related to the still low OCB employees at PT KPPN. The independent variables in this study are employees’ job satisfaction, organizational commitment, employees’ working period, and perceived quality relationship quality. The dependent variable of this research is organizational citizenship behaviour (OCB). The subject of this research was 34 employees at PT KPPN. This study uses questionnaires in data gathering, whereas hypothesis testing uses F-test and t-test. The hypothesis analysis concluded that work satisfaction and organizational commitment have significant influence over OCB. These results show that the higher the job satisfaction and organizational commitment of an employee, it will increase the employee's OCB

Bureaucratic reform and institutional transformation of the Ministry of Finance continues to date which necessitates a fundamental change in civil service performance paradigm. One of them is towards professionalism in order to realize a reliable and trusted organization in society. In order to achieve the result, it is necessary to have the ability and expertise or competence in managing each job. The present study aims to analyze how the influence of competence, education and training either partially and simultaneously on employee performance. The type of research undertaken was a correlational study at the state Assets and auction services office, Medan. The primary data source used questionnaire instrument with respondent as much as 85 people. Data analysis using multiple linear regression analysis aimed to prove the influence of independent variables (X) on the dependent variable (Y). The result of this research shows that competence and education and training either partially or simultaneously have a positive and significant effect on employee performance. Thus through the leadership of the organization, it is recommended that employees actively and continuously improve the competence of each employee. Then provide an equal and comprehensive opportunity for every employee to follow education and training in order to create or acquire new types of competence. The goal is that the work of each organization line allows for easy, fast and quality work

North Sumatra has the potential of tourism from the physical aspect (natural beauty) and non-physical (history, customs and regional specialities). The purpose of this study is to analyze and evaluate the components of product and tourism promotion which has a significant effect on the decreasing of tourists in Lake Toba Area and designing the necessary policy and strategy to be implemented to overcome the decreasing tourist in Lake Toba Region. This study is quantitative research, where the research area covers seven tourist districts in North Sumatra by using 150 tourists as samples. The research finds that tourism products do not have an effect on the interest of visiting directly but it affects the tourist image. Promotions affect visitor interest both directly and indirectly through destination images. In the meantime, the regency needs improvements to the tourist attractions of the North Tapanuli Regency