ORIGINAL RESEARCH ARTICLE | Feb. 15, 2019
Ingredient-Advertising Strategy: Does It Influence the Interest of Buying Host-Product?
Anik Lestari Andjarwati, Rosa Prafitri Juniarti
Page no 171-176 |
10.36348/sjbms.2019.v04i02.001
This study aims to reach an ingredient-advertising strategy aimed to influence the interest of buying host-product. It uses between-subject experiment (i.e., advertising strategy for ingredient-advertisement: emotional, informational, and the combination between them) and within-subject experiment (i.e., high-involvement, low involvement). Printed ingredient-advertising followed by information about host-product is used as the stimulus. An evaluation is through questionnaires. The result of this study brings evidence for the hypothesis. Future researches may involve other sources to manipulate and inform information with multiple exposures
ORIGINAL RESEARCH ARTICLE | Feb. 14, 2019
Factors That Affect the Performance of Teachers Senior High School in the Area of Semarang Regency
Soedjono, Heri Prabowo
Page no 177-180 |
10.36348/sjbms.2019.v04i02.002
This study aims to determine how the significant role between the role of Leadership and Communication on Teacher Performance in Semarang High School. Respondents in this study were high school teachers in the Semarang region with a sample of 81 respondents. The results showed that leadership and communication had an effect on the performance of teachers in senior high schools in the Semarang District
ORIGINAL RESEARCH ARTICLE | Feb. 22, 2019
The Characteristics of Top Management in Indonesia Manufacturing Company
Erna Setiany
Page no 181-189 |
10.36348/sjbms.2019.v04i02.003
This study aims to describe the characteristics of the Board of Commissioners in Indonesia. In this study the characteristics studied include Independence, Expertise, age and tenure of the Board of Commissioners. This research is a descriptive research. The sample of this study is 104 manufacturing companies listed on the Indonesia Stock Exchange in the year of 2013-2016. The results of this study show that the independence of the Board of Commissioners shows an increase. The Board of Commissioners' expertise in this study shows improvement. The average age of the Board of Commissioners in this study is 54.9 years. The average tenure (term of office) of the Board of Commissioners is 6.8 years. These four characteristics show an increasing trend over the years
ORIGINAL RESEARCH ARTICLE | Feb. 22, 2019
The Effect of Parent Attention and Discipline Congregational Prayers toward Student Achievement, Case Study: At Senior High School of Semarang
Mashudi S. Ag, Bayu Kurniawan
Page no 190-195 |
10.36348/sjbms.2019.v04i02.004
This study aims to examine the influence of parental attention, discipline congregational prayers towards student achievement in Ungaran State High School, 1 Getasan State High School and Tuntang 1 State High School, Semarang District, Central Java. The research method used in this study is a quantitative research method with a survey approach. Respondents from this study were 162 students of XI Science and XI IPS. Data collection methods from this study are by distributing questionnaires and questionnaires to all respondents from these three schools. Data analysis techniques from the study using multiple linear regression method with the help of SPSS version 22.00 analysis tools. The results of this study indicate that the attention of parents influences student achievement in school, parents attention variables have a significance level of 0.000 or <0.05, so it can be said that parental attention has a significant positive effect on student achievement. The variable of discipline congregational prayer has a significance level of 0.000 or <0.05. So it can be said that congregational prayer has a significant positive effect on student achievement because the level of significance possessed is smaller than 0.05. The result of the F value obtained is 60,957 with a significance level of 0,000, because the significant level is less than 0.05, so it can be said that the attention of parents and the discipline of prayer together simultaneously and significantly affect student achievement in school
ORIGINAL RESEARCH ARTICLE | Feb. 28, 2019
Minimizing the Cost of Governance in Nigeria through Basic Accounting Education
Akpanobong Uyai Emmanuel, Akpan Nsini
Page no 196-201 |
10.36348/sjbms.2019.v04i02.005
The study examined the relationship between Basic Accounting Education and the cost of governance in Nigeria. The population consisted of Federal civil servants and political office holders serving in the Akwa Ibom State. The simple random sampling technique was used in selecting 360 civil servants between salary grade level 10 and 15 from the Federal civil service to constitute the sample of the study. Two null hypotheses were formulated to direct the study. Data collection was carried out using a structured questionnaire tagged “Accounting Education and Cost of Governance Questionnaire” (AECGQ). The null hypotheses were tested at 0.05 alpha level using Pearson Product Moment Correlation Coefficient Analysis. The reliability coefficient stood at 0.78, justifying the use of the instrument. The two null hypotheses were rejected, indicating a significant relationship between Basic Accounting Education and the cost of governance in Nigeria. It was recommended, among other things, that every public servant and political office holder should be given Basic Accounting Education in order to master the rudiments of book-keeping and accounting records.