The key digital marketing processes help businesses successfully complete their mission. These include: identification of the opportunity, development of new products / services, customer attraction, customer retention, promotion of loyalty, order fulfillment, feedback and satisfaction rating. These several aspects help to establish long-term contact with the client, which is perhaps the most important component of the business. But even with a loyal customer base, it's important to keep in mind that it is necessary to ensure the quality, innovation, and the necessity of goods and services, so that both parties are maximally satisfied. In this context, we should not forget the four most important digital marketing pillars: site content, digital advertising, mobile devices and social networking opportunities.The article analyze digital marketing concept, digital marketing tools and digital marketing strategy.

This paper investigated the influence of stock market activities in on the provision of infrastructure in Nigeria. In order to achieve the objectives of the study, data bordering on the activities of the stock market viz all share index, market capitalization and value of transactions and infrastructure development viz; gross fixed capital formation were collected from the CBN statistical bulletin and analysed using multiple regression analyses. The findings of the research showed that; there is a negative but significant relationship between all share index and gross fixed capital formation. There is positive and significant relationship between market capitalization and gross fixed capital formation. Finally, there is a negative non-significant relationship between value of transaction and gross fixed capital formation. Based on the findings, we conclude that the contribution of the Nigeria Stock market in infrastructure development is below expectation. It is therefore recommended that more development oriented securities be introduced into the Nigeria Stock market to help boost investment in infrastructure. More funds from institutional investors should be channeled into investment in long-term government securities to provide funding for infrastructure investments. Finally, we recommend that the activities in the Nigeria Stock market be deepened in order to foster stability in trading activities.

According to (Bayt.com, 2015); the largest recruitment site in the Middle East and North Africa (MENA), A percentage of (14%) of Jordanian employees are very satisfied with their work, (25%) are somewhat satisfied, and (33%) are a bit dissatisfied, while (28%) are very dissatisfied with their work. Meanwhile, because the economic status in Jordan is critical, and the cost of living is very high, decision makers and managers of Jordanian organisations have to pay their full attention in making their employees their most valuable asset. While they have to focus on developing workers’ diverse skills and realise these skills by enrolling employees in training courses that meet their interests and needs. In addition, In Jordan, HRM has not received big attention yet. To address some of the common practices occurs by HR department in organisations of Jordan. (Bhatia 2016) mentioned that no opportunity is given to an employee to express his / her development needs. Unplanned employee development exists because training manager nominates employees with no formal procedure to fillin training requirements and analytical skills and capabilities gaps. All this leads to, money and efforts waste. This article explains the use of exploratory factor analysis in extracting factors of Human Resource Management Constructs (Motivation, Training and Development, Working Conditions, Performance Appraisal) and the factors of Job Satisfaction Construct. The quantitative study collected information on the participants’ perceptions towards multimodal forms in digital contents as well as uncover their opinions on why they want to access and use digital content.

Almost every Chinese tourist come to Taiwan would take pineapple as a souvenir when they are going home. In order to understand the reasons that drive them to rush for buying pineapple in Taiwan, the present study employed qualitative method and conducted interviews to fulfill the research. 22 respondents who had taken pineapple cake as souvenir were invited to take part in the interviews. The results indicated that pineapple cake owns several irreplaceable features that are attractive for the tourists.

Student satisfaction is one of the parameters of the success of university services. Student satisfaction will greatly affect their loyalty to the university. Mercu Buana University student satisfaction can be influenced by several factors such as learning methods, lecture support facilities, and the quality of student lecture services. Based on the results of the pre-study, it can be concluded that there are still many Mercu Buana University students who were dissatisfied during their studies at Mercu Buana University. Student dissatisfaction is much influenced by service facilities, lecture methods, and lecture support facilities. Descriptive research can be obtained a description of the problem formulation regarding the satisfaction of students of the Master of Management program at Mercu Buana University campus Kranggan. Hypothesis testing research methods can answer the allegations that exist in the phenomenon of the satisfaction of students of the Master of Management program at Mercu Buana University campus Kranggan. In this study a sample of 100 university management master students from Mercu Buana Kampus Kranggan took samples. In this study, quantitative methods will be used in which to measure an object related to the phenomenon that occurs (Sugiyono, 2012). The data collection in this study was carried out by simple random sampling technique. Which is assisted by a questionnaire? As for the weighting of the Likert scale

The ascendancy of neoliberalism and the associated discourses of „new public management‟, during the 1980s and 1990s has produced a fundamental shift in the way universities and other institutions of higher education have defined and justified their institutional existence. The traditional professional culture of open intellectual enquiry and debate has been replaced with a institutional stress on performativity, as evidenced by the emergence of an emphasis on measured outputs: on strategic planning, performance indicators, quality assurance measures and academic audits. This paper traces the links between neoliberalism and globalization on the one hand, and neoliberalism and the knowledge economy on the other. It maintains that in a global neoliberal environment, the role of higher education for the economy is seen by governments as having greater importance to the extent that higher education has become the new star ship in the policy fleet for governments around the world. Universities are seen as a key driver in the knowledge economy and as a consequence higher education institutions have been encouraged to develop links with industry and business in a series of new venture partnerships. The recognition of economic importance of higher education and the necessity for economic viability has seen initiatives to promote greater entrepreneurial skills as well as the development of new performative measures to enhance output and to establish and achieve targets.

Higher education in Africa is under-developed and has been a low priority for the past two decades. Access to higher education for the relevant age group remains at 5%, the lowest regional average in the world, just one-fifth of the global average of about 25%. Women are underrepresented in higher education, in particular in the science and technology fields. In regards to quality, not a single Western and Central African university features in the rankings of the world’s best 500 academic institutions. These challenges can be attributed to a multiplicity of factors. According to this paper funding the funding is at the centre of all these challenges.

The importance of postsecondary education has increased significantly in the last decade. A high school diploma is no longer sufficient in the 21st century. In order to be successful in today’s global economy a person must receive some form of postsecondary education. The economic stability of the state is tied to citizens who are employed and productive. In a constrained fiscal environment, policymakers also will need to consider whether there are better means of achieving shared goals, including student access and support for research. Such approaches could entail more coordination, other funding mechanisms, or policy reforms. In addition, it will be necessary to think about the implications of parity and whether funding strategies will require changes in order to reach desired outcomes. This paper is intended to provide a starting point for illustrating the various methods of funding higher education for improved performance of institutions.

Currently there is an obstacle in terms of internet access connectivity that occurs in Indonesia, especially for users of sea transportation. Very often we find a situation where when a passenger of a ship is in the middle of a trip, the connectivity of internet access cannot be used when in the middle of the sea. In fact, with the existence of the Sea Toll Program by the Government of Indonesia which was launched in 2015 which has an impact on the addition of the total ships prepared, the number of passengers is increasing year by year due to the opening of access via these ships to the destination island. By looking at this phenomenon, PT. Telekomunikasi Indonesia together with PT. Pelni Indonesia cooperates as a form of synergy between SOEs. The collaboration is to provide telecommunications networks and internet access in all ferry vessels owned by PT. Pelni Indonesia and use retail sales system for Coconnet product vouchers in retail to all passengers of a ship. n the beginning of 2017, Telkom Group launched a new product called Coconnet (Connectivity Of Internet), a product that is a Prepaid Internet Voucher that can be used to meet the need for communication and internet networks for passengers and crew when they are in the middle of the sea . The presence of these products is a solution for passengers and crew when experiencing difficulties and obstacles in communicating on board because there is no communication network in the middle of the sea. Therefore, to maximize the new product launched by Telkom, namely Coconnet, it is very important for telecommunication companies to have a marketing strategy so that they can predict which telecommunication products can be used and estimate the extent of the success of the Coconnet products that have been issued. With a good strategy supported by the tools used to measure product success, the industry and companies can focus on improving the right factors for products that have been produced so that they can produce the right products to answer customer needs and can continue to maintain success in the Indonesian telecommunications market.

Nowadays, domestic business actors should be able to prepare themselves and have a good strategy in producing quality products and have a wide marketing network, so that the market or consumer can accept the products, so that small industry business can increase family income. Starting from the survey conducted by the researchers, there are several household industries, in Deli Serdang District, especially in Percut Sei Tuan District, where business actors manage their business with a simple, but the resulting product has a chance to be liked by the community. Therefore it is necessary that a good strategy for the perpetrators of home industry can survive and expand its industrial network. This study aims to make household industry business can compete and can increase family income, therefore need to do strategy. Looking at the problems faced by domestic business actors can do strategy. The problems in the household industry are raw materials, capital, human resources (labor) and marketing. The object of this research is a light snack business entrepreneur in District Percut Sei Tuan Deli Serdang Regency. To increase the family income, the domestic industry needs a better business management solution. So the second year research needs to be done: 1) better management of business model of home industry by adding supporting variable that is technology and partnership. 2) Compilation of model of business development of home industry, pilot development of business model of home industry, 3) socialization and implementation.

The study aims to analyze the application of learning organizations that are good to be implemented in government agencies. The specific goal or target for this research is to obtain comprehensive data related to the effectiveness of the Regional Government, especially in the Gorontalo Regency Regional Secretariat by using a learning organization perspective. The type of research used is a qualitativequantitative method (Mix Method). The existence of this research can provide clear information about the effectiveness of the Gorontalo Regional Government in the learning organization perspective. The results of this study showed an average score with a high interpretation of all components of learning organization. In addition, the findings of this study indicate that there is synergy between sections which is characterized by good communication and coordination between parts, the formation of the team is situational but still legally written that can facilitate the work of coordinating with each group member in addition to that there is a process of dialogue that takes place formally and informally at each structural level that supports the organizational work climate. However, there are also a number of weaknesses that can be improved to further optimize the organization of government work in the learning organization perspective, namely the lack of individual understanding of the vision and mission needs to be optimized so that organizational performance increases.

The purpose of the study was to examine the effect of globalization on the monetary policies in enhancing small and medium enterprises in Nigeria; the specific objectives include to; examine the effect of globalization on the inflation rates in enhancing SMEs and examine the effect of globalization on the exchange rate in enhancing SMEs. The study had a population of 257 employees drawn from among selected manufacturing firms in Enugu State. The sample size of 117 was drawn using Freud and Williams formula at 5 percent error margin. A survey design was adopted for the study. The instrument used for data collection was the questionnaire. A total of 117 copies of the questionnaire were distributed while 112 were returned. Two hypotheses were tested using regression, and with the aid of the Statistical Package for Social Science (SPSS).The findings indicate that Globalization has negative effect on the inflation rates in enhancing small and Medium Enterprises hence negative in its absence t(95, n = 117) =-1.685, p <0.05, enhancing Small and Medium Enterprises is negative in the absence of globalization t(95, n = 117) = -0.813,, p < 0.05. The study concludes that Globalization affects how governments throughout the world create policies affecting areas such as financial regulation and trade. The study recommended that the Nigerian government, as well as the government of other developing economies, must invest substantially to the growth, development, and sustainability of SMEs through the provision of essential infrastructures, human resources, microfinance, security and adequate policy framework.

This research paper aims to identify the highest factor influencing the team climate inventory and explore how demographic variables (individual‘s gender, age, working experience, and Professional role which includes (Nurse, General Practitioner, Specialist Nurse, Health visitor, Hospital Manger and other allied health professionals), were significantly influencing the factors of team climate inventory. And secondly, want to investigate whether Team climate is superior in smaller teams than in bigger teams. The TCI is based on a four-factor theory of team climate for innovation. The sample would consist of a random sample of 250 health care employees including doctors, nurses, Specialist Nurses (SN), Hospital manager (HM), General Practitioner (GP), pharmacists and allied health personnel working in primary health care setting in Saudi Arabia. To assess the reliability of the TCI in healthcare teams, we calculated the internal homogeneity by calculating Cronbach‘s alpha coefficients for the scales emerging from the factor analyses.

The purpose of this study was to determine the effect of brand image variables, relatioship marketing and product quality on customer satisfaction and loyalty. This type of research is descriptive research. This study used a sample of 200 respondents. The analytical method used is path analysis with SPSS 20. The results of data analysis show that brand image and relationship marketing have a significant influence on customer satisfaction and loyalty, while for product quality has no influence both of customer satisfaction and loyalty. The results of the joint test of brand image, relationship marketing and product quality variables simultaneously have a significant effect on satisfaction and loyalty. Customer satisfaction has an influence with customer loyalty.

Transportation and logistics services are one of the most important links in supporting the operational and production activities of a company. Currently the logistics sector plays a vital role in the sustainability of business in Indonesia. As a country that has a large geographic and population that ranks first in Southeast Asia, the logistics sector is very potential to be developed. Without being supported by transportation and logistics activities as a support and supporting operational and production activities in a company, it will experience problems in carrying out its operational activities and production. So that the company needs to pay special attention to the company's transportation and logistics facilities so that it can support the operations and production activities properly. PT. Angkasa Pura Kargo is a subsidiary of PT. Angkasa Pura II (Persero), was established as a logistics company that can fulfill and carry out logistical activities in all Air Port in Angkasa Pura II coverage and logistics business outside Air Port. Stratregi conducted by PT. Angkasa Pura Kargo by penetrating the market in some segmentation of both infrastructure companies in the oil & gas, FMCG, Pharmacy, and construction sectors. Survey research method with quantitative descriptive statistics Quantitative research is an objective research approach, emphasizing the testing of theories through the measurement of research variables with numbers and conducting data analysis with statistical testing methods. In this study quantitative methods will be used in which to measure an object related to the phenomenon that occurs (Sugiyono, 2012). The data collection in this study was carried out by simple random sampling technique. Which is assisted by a questionnaire? As for the weighting of the Likert scale.

The objective of this study is to ascertain the perception of accounting students on their learning experience as it shapes there future professional and work life. The study was an exploratory one and used one item open ended questionnaire to elicit information from the participants. Qualitative research methodology was employed in order to gain a closer insight on their learning experience of the students at the university. The data captured were subjected to attentive examination to identify consistent themes. We also highlight highly unusual or extra-ordinary data. We found deficient accounting curricula in terms of what is being taught and how it is being taught. We also found a disconnect between accounting teaching and on the job practical exposure. Accounting faculty was not at the vanguard of role modeling for the students. The problem of aging faculty was also highlighted. The study recommends, among others, a complete overhaul of University accounting curricula with particular emphasis on the internationalization of curricula. Teaching methodology should immediately come to terms with modern trends in the field even as supervision of faculty is given attention to prevent ill- motivated lecturers from exploiting their students. Our findings have policy and practical implications for NUC and the management of universities respectively.

This study aims to determine (1) the effect of the issuance value of Sharia Bonds (Sukuk) and Rating of Sharia Bond Issuance (Sukuk) partially on Stock Returns on issuers issuing Sharia bonds (Sukuk) on the Indonesia Stock Exchange, (2) Effect of Bond Issuance Value Sharia (Sukuk) and Rating Issuance of Sharia Bonds (Sukuk) simultaneously on Stock Returns on issuers that issue sharia bonds (Sukuk) on the Indonesia Stock Exchange. The research method uses a survey method, with purposive sampling technique, the research sample obtained 15 issuances of Sharia bonds (Sukuk). Data analysis using classical assumption and multiple regression test. The results of the study: (1) The value of issuance of Sharia Bonds (Sukuk) and Rating of Sharia Bond Issuance (Sukuk) partially has no significant positive effect on Stock Returns and (2) Value of Issuance of Sharia Bonds ( Sukuk and Rating of Issuance of Sharia Bonds (Sukuk) simultaneously have no significant effect on Stock Returns.

The emergence of various brands of bottled water, with the common core benefit of quenching of thirst but arrays of features with marketing implications, have exposed consumers to making choice. This longitudinal study covered 2013-2018 and used questionnaire to obtain information from 343 consumers and 210 sellers of bottled water in Enugu Metropolis, Nigeria which were exposed to hypothetical tests. Findings showed among other things that choice of brand of bottled water is significantly determined by company of make in Enugu, Metropolis, consumers purchasing power and social status significantly determine the choice of brand of bottled water and that NAFDAC seal of quality significantly accounts for the choice of bottled water. It was concluded that consumers choice of bottled water in the area under review include company of make, social group and regulatory authority (NAFDAC) confirmation of quality of the brand of bottled water through seal of quality on the bottle of the water. The study recommended that; bottled water company should produce bottled water that conform with the expectation of consumers to obtain loyalty, varieties of brand should be produced to take care of different income and social groups devoid of compromising to quality standard and that regulatory agencies should supervise every production process, ensuring that brand of bottled water meets up with both local and international standard.