The challenges before humanity are, and always have been, to uphold the sanctity of life in equal form without any discrimination, whether based on race, religion, nationality, color, or gender. This paper investigates one such practice affecting half of the world's population: the presence of a gender gap in employment. Social and religious practices are barriers that women need to overcome to reduce the gender gap. Liberal societies have fewer barriers and a lower gender gap but still face problems of sexual harassment in varying magnitudes, depending on the prevailing social and psychological stigmas in those societies. The current research discusses how Islamic and developing countries can benefit from women's employment and how their contribution can boost GDP, especially by exploring opportunities in developing countries. It also elaborates on how the fear of sexual harassment affects socio-religious cohesion and contributes to the gender gap.
The tourism and hospitality industries are vital to the global economy, employment market, and cross-cultural interchange of nations. Libya is ripe for growth in the tourist sector thanks to its varied landscapes, rich historical legacy, and cultural attractions. The aim of this research is to analyze the effect of Tourist destination online content (TDOC) perceptions on satisfaction, behavioral intentions, and digital marketing interactions; to analyze the effect of satisfaction and digital marketing on behavioral intentions of tourists; and as mediation variable between tourist behavioral intentions and TDOC perceptions. The population in this study were individuals involved in tourism and hospitality activities in Libya. This research is quantitative research, where sampling technique used was non-probability sampling (purposive sampling). The number of samples used in this study was 300 respondents, the data collected using a questionnaire. The data analysis technique used in this study was Partial Least Square (PLS) using Smart PLS version 4.0 software. The result showed that Tourist destination online content perceptions have a positive impact on their satisfaction, Tourists’ TDOC perceptions positively impact their behavioral intentions, Tourists’ TDOC perceptions significantly and positively affect digital marketing interactions, Satisfaction can't mediates between tourist behavioral intentions and TDOC perceptions, Satisfaction significantly and positively affects the behavioral intentions of tourists, Digital marketing interactions have a positive impact on the behavioral intentions of tourists, Digital marketing can't mediate tourist behavioral intentions and TDOC perceptions. The implications of the study highlight the importance of engaging digital content, social media optimization, and improving tourist satisfaction in Libya's tourism sector. It recommends active use of social media, focusing on service quality, and training industry players to design effective digital marketing campaigns to enhance tourist engagement and behavioral intentions.
The tourism and hospitality industry plays a vital role in the global economy, and service quality is a key factor in the success of this sector. A menu is a carefully designed list of food and beverage offerings provided by a restaurant or hotel, serving as both a functional guide for customers and a powerful marketing tool. This study examines the role of menus as a marketing tool for promoting tourism and hotel products in Libya, with objectives aiming to investigate the impact of various menu elements on consumer attitudes toward restaurants and their subsequent behavioural intentions. A quantitative approach is adopted for this descriptive research, with a sample size of 300 consumers with SEM PLS as data analysis technique. This study contributes to the understanding of the significance of menu design and content in shaping consumer perceptions and behaviour within the hospitality industry he conclusion of this study based on the research results state both of Design, Attractiveness, and Professionalism positively influences Customer experience. Design, and Professionalism are not positively influencing Satisfaction, Attractiveness positively influences Satisfaction. Design, attractiveness, professionalism not positively influences loyalty intention with customer experience as a mediating variable and Design, attractiveness, professionalism not positively influences loyalty intention with satisfaction as a mediating variable. The implication of this study underscores the need for appealing, culturally authentic menus to enhance customer experience and satisfaction in Libya's hospitality industry. While menu elements influence perceptions, additional strategies are needed to build loyalty. The findings offer practical and strategic insights for improving marketing and customer engagement.