Customer Relationship Management (CRM) is a new technique in marketing where the marketer tries to develop long term relationship with the customers to develop them as life time customers. This research checks the impact of customer relationship management activities on bank’s customer retention in The State Bank of India, Vikasnagar. For the purpose of study, a sampling analysis was conducted among (550) customers selected with the help of a structured questionnaire. (460) questionnaires were usable. Statistical answers give support on the high positive relationship between customer relationship management (CRM) and customer satisfaction. Thus, this paper aims to identify the reasons for the customers to prefer The State Bank of India at Vikasnagar. Further, this paper focuses the service provided by the staff in the bank. This paper is an attempt to find out CRM role in The State Bank of India at Vikasnagar and few recommendations were suggested from this study were to create an awareness of loan facility, internet banking and locker service.

Primary factors considered that influence inflation movement can experience significant changes due to the COVID-19 pandemic. This research focuses on examining macroeconomic factors which influence the inflation rate in Saudi Arabia which is critical for development and adjusting a suitable policy response. Saudi Arabia’s changing inflation trends are also affected by its internal and external factors including domestic demands, net spending of Government, and liquidity along with exchange rate movements and imported inflation. This research paper focuses on providing insights regarding previous studies conducted on this topic by adopting different approaches. The approach utilized in this study reflects mainly non-oil revenues like value-added tax along with levies related to expatriates on inflation. ARDL (Autoregressive Distribution Lag Model) has been applied instead of the Vector Error Correction model considering its robustness for 40 quarter sample sized integrated in this study. From the results, it has been confirmed that the inflation Movement in Saudi Arabia is more inclined to external factors than domestic factors.