ORIGINAL RESEARCH ARTICLE | June 9, 2022
Exploring the Factors that Influence Customers Intention to Revisit Restaurants in Yenagoa Metropolis
Donald O. Ewanlen
Page no 171-179 |
10.36348/sjbms.2022.v07i06.001
The dominance and crucial role of fast food restaurants in the food service delivery process in Nigeria is without dispute. Against this background, the purpose of this study is to examine the influence of food quality, customers’ service, physical environment and security on customers’ intention to revisit a restaurant. The study also sought to ascertain the extent of gender difference in customers revisit intention. A survey research design and convenience sampling method was adopted in this study. Questionnaires were distributed to 350 patrons of fast food restaurants in Yenagoa metropolis Bayelsa state Nigeria. The descriptive analysis of the respondent shows that male are the dominant patrons of fast food restaurants. Also middle income earners and self-employed are the most common among the respondents, Furthermore, the result shows that there is gender difference in customers’ intention to revisit a restaurant, Equally, the study found that food quality, customers’ service, physical environment and security significantly influence customers revisit intention. The paper posits that customer intention to revisit a restaurant is contingent upon food quality, customers service quality, physical environment quality and provision of adequate security. Consequent upon these findings, this paper recommends among others the inclusion of restaurants operations among the functions of the government regulatory agency in charge of food and drugs administration and control, and the training and retraining of employees on the strategies of effectively managing customers’ relation.
ORIGINAL RESEARCH ARTICLE | June 22, 2022
Moderation of Good Corporate Governance Governance: Impact of Profitability on Company Value in the Financial Sector in Indonesia
Suroto, CH. Asta Nugraha
Page no 180-191 |
10.36348/sjbms.2022.v07i06.002
The increase in company value is a success that meets shareholders' expectations, because the increase in company value makes shareholders feel more prosperous. The company's high value, resulting in high stock market prices. The goal of this research is to show that profitability and good corporate governance (GCG) have an effect on firm value. In addition, to see if GCG can reduce the impact of profitability on firm value. Furthermore, to see if GCG can mitigate the effect of profitability on firm value. Return on assets is a profitability indicator, whereas GCG indicators include institutional ownership, the number of directors, and the ratio of independent commissioners. This study uses a population of 83 companies. This research uses a population of 83 companies, including 42 banking companies, 14 financial companies, 12 securities companies, and 15 insurance companies. Methods of data collection include literature review and documentation. The SPSS version 25 program was used for data analysis, which included multiple regression and the residual test. The findings of this research indicate that only the number of directors has a significant effect on firm value and GCG is shown as an independent variable. The research's implications will be to help management apply GCG principles more effectively.
ORIGINAL RESEARCH ARTICLE | June 29, 2022
Investigation of Online Compulsive Buying Patterns in the Pandemic Situation
Manimegalai, D, Senthilkumar, S
Page no 192-196 |
10.36348/sjbms.2022.v07i06.003
This study is to consider the compulsive buying pattern based on a new Compulsive buying index score. It examines the influence of unplanned buying, emotions, purchasing power, impulsiveness, post-purchase, monomania, direct mail response, and online shopping on compulsive buying behavior in the pandemic situation. The quantitative approach used to explore the compulsive buying pattern through the sample size of 33 under the snowball sampling method the study reveals comparability between Gen Z males & females mightily fall into a severe and mild compulsive category to other generations. Liken female consumers; male consumers are highly compulsive. This study supports the marketers for framing the tactics to attract consumers' impulse, emotional, and fanatical behavior.