ORIGINAL RESEARCH ARTICLE | June 2, 2021
Factors Affecting Chinese Consumption of Imported Products in the Context of Global Purchasing
Wei Sun, Hoyoung Shin, Kisu Kim, Mengqi Kou
Page no 169-175
Over the past year, the opening-up measures have been basically implemented. From the pilot free trade zone to the Shanghai Stock Exchange and the new strategy for the development of the Yangtze River Delta, the implementation of the Foreign Investment Law and the comprehensive implementation of the pre-establishment national treatment plus a negative list management system have been introduced. Major progress was made in expanding imports to boost consumption and in further lowering tariffs. Open cooperation, innovation and sharing of the world economy to promote the national consumer imports, pluralism, open, and to discuss the level of imports and the quality of image and how to influence consumer perception of imported products to buy, in the face of the differences in the light of the imported products and home products, give consumers more independent options, thus it is concluded that the influence factors of the buyer. This paper discusses the will of consumers and the influencing factors, and on this basis, puts forward a reasonable development strategy for the e-commerce platform to sell overseas goods, and provides a reference for the government to formulate scientific support policies.
ORIGINAL RESEARCH ARTICLE | June 11, 2021
Electronic Service Quality (E-SQ) and Perceived Value: Moderating Role of Demographics
Dr. SubbarayuduYellaturu, Dr. Ramanjaneyulu Gagggutara
Page no 176-181
The aim of the paper is to measure the moderating role of gender, age and Family Income between e-SQ of e-shops and Perceived value using e-SQ scale in online shopping. Data were collected from 412e-shoppersfrom all over the India. Statistical techniques such as PROCESS Procedure for SPSS Version 3.4 Macro by Andrew F. Hayes-2018 for moderation bootstrapping test was used to analyze the data. It is resulted from the research findings that the interaction effect of gender, age and income between the relationships of e-SQ and Perceived Value was significant and positive. Examination of all the interaction plots such as gender, age and Family Income also showed an enhancing effect of e-SQ on perceived value with the moderation of demographics of the customer.
REVIEW ARTICLE | June 15, 2021
Conceptualizing Self-Concept and Brand Image Congruity Relating with Shopping Behavior
Aland S. Abdulla, Dr. Uma Shankar Singh
Page no 182-186
Research conducted here is conceptualizing the theme of self-concept and brand image with the concept of their congruity and the effect of self-concept, brand image and self-concept/brand image congruity on shopping behavior. Current study is the sub part of the broad research conducted with dimension exploration. First phase of this research was aimed to develop concept with relevant literature support with the justification of definition and existing literature on related concept. Research is mainly concerned with checking the similarity of self-concept and brand image of consumers in Kurdistan (Iraq) with respect to “NIKE” brand products. Now days brand has been a very important aspect of life, even some products are getting recognized only because of the brand. Companies are struggling to establish their brand and consumers are fast mover switching over brand to brand. One’s self-concept can serve as a driving force in shaping attitude and behavior. Brand image gets buildup on a long duration of time, where the company is committed to work on quality and fulfilling market need and demand. Brand image can get seen as the interaction of the consumer in each and every aspect of the business formed with the common understanding of many consumers. Self-concept is an individual's own understanding about self which get shaped with time on one's own experiences. Self-concept and brand image congruity is defined as similarity in between an individual understanding of him/ herself with the image of the brand the individual is carrying in the mind. Self-concept and brand image congruity concept is one of its kind, where it is very important to understand the acceptance of a brand by a shopper depends upon his/ her own similarity with the brand.
ORIGINAL RESEARCH ARTICLE | June 23, 2021
Assessing the Impact of Green Supply Chain Management on Environmental Performance of Bangladeshi Manufacturing Firms
Abdullah Mohammad Ahshanul Mamun, Kowshic Chowdhury, Masoud Ahmad, Syed Mohammad Hasib Ahsan
Page no 187-198
Purpose: Nowadays, environmental sustainability is a challenge for the enterprises of the whole world. This paper aims to assess the impact of green supply chain management on the environmental performance of Bangladeshi manufacturing firms. Design/methodology/approach: This study is designed to assess the impact of Internal Environmental Management (IEM), Green Purchasing (GrP), Customer Cooperation with Environmental Consideration (CO), Eco-Design (EcD), Investment Recovery (InR), on Environmental Performance of Bangladeshi manufacturing firms and also the relationship between the dependent and independent variables. Statistical analysis has taken place by SPSS, and the elements are the collected data by survey questionnaires from 48 Bangladeshi manufacturing firms of several industrial sectors. Correlation, regression analysis, reliability test, etc. are taken place in data analysis. Findings: In Bangladeshi manufacturing firms at present green purchasing has a standard impact on environmental performance. But the others have a minimum impact on environmental performance where there harms customer co-operation on environmental performance. Research limitations/implications: The study is limited with a little amount of participants. In some cases, there has no proper existence of the full supply chain department. Future studies can be enriched with identifying mediating and moderating relationships, and some other variables like the Cost-effectiveness of GrSCM can be included. This paper can keep an important role in green supply chain management of Bangladeshi manufacturers and the research about this. Practical implication: Collaborative efforts between the Bangladesh government and Bangladeshi manufacturers can establish a gorgeous image in green supply chain management, and the environmental performance can be ensured and enriched. The base of the supply chain also needed to be established fully in Bangladesh. Originality/value: This is the study where the overall situation of green supply chain management of Bangladeshi manufacturers and its impacts on environmental performance has been assessed, and also a maximum industrial sector has been covered as much as possible.
REVIEW ARTICLE | June 26, 2021
Leadership in Infosys Technologies – A Case Study Report
Prashant Singh, Dr. Pushpa Kataria
Page no 199-204
This study focuses on providing enterprise solutions through ongoing maintenance, enhancement, and upgrading at all stages of their talent pool. Leadership as a core intervention to address Infosys' HR problems is the subject of this study. This report Infosys is an IT service giant, and keeping its talented employees is crucial for the firm. Human resources carry the organization's overwhelming market value to the world's businesses. In this case study, we first analyzed the organization. We established its biggest problem: its elevated turnover rate, followed by a few suggestions to consider the importance of successful top Management in fostering confidence in the current workforce. Infosys employs a competency system to recruit and promote staff, which assesses their expertise and abilities through various assessments. Create more challenging metrics for results. Correct information in science and technology and systems engineering, leadership, process improvement, and so forth would be offered. In particular, a promotion and acknowledgment were for the successful development plan. Initially, the SWOT analysis will be applied to Infosys, based on an examination of the competitors. In the following section, the discourse on the form of procedure introduced will be evaluated. In the final chapter, main recommendations will be provided to make it possible for the firm to resolve its study posits.