ORIGINAL RESEARCH ARTICLE | Feb. 19, 2021
The Effect of Social Media on Consumer Buying Behavior in Commercial Banks
Dr. Laith Tashtoush
Page no 28-38
There are some studies that explored the effect of social media on marketing and consumer buying behavior and there is still a need to further understand this effect. However, this study aims to explore the use of social media sites and the effect of social media on the buying decision of the commercial banks’ consumers in Jordan. The sample of this study conducted with 200 consumers to understand how consumers use social media and how it affects their buying behavior of different banking products and services. The findings show that social media affect consumer buying behavior by 69%. Also, consumers mostly used Facebook and it mostly affecting consumer buying behavior by 73% and the most influential factor that affects the relationship between social media and consumer buying behavior is interactivity by 63%. The implication of these findings suggests that commercial banks in Jordan should focus on their marketing strategy and they have the opportunities to seize the power of influence of social media.
ORIGINAL RESEARCH ARTICLE | Feb. 24, 2021
The Influence of Organizational Culture, Business Processes, Organizational Commitment to the Implementation of Accounting Information Systems and its Impact on the Quality of Financial Statements
Trigus Sinduwarno, Fardinal
Page no 39-50
This study aims to examine the influence of organizational culture, business processes, and organizational commitment on the implementation of accounting information systems and their impact on the quality of financial reports. The population in this study is the Section / Subdirectorate of the National Counter-Terrorism Agency which consists of Administrator Officers (Echelon III), Supervisory Officers (Echelon IV) and Staff. The number of samples is 60 respondents who operate the accounting system, director and managerial level who use accounting information. Data were collected using a questionnaire using a Likert scale. The distribution and collection of questionnaires was carried out in April 2020. The test results showed that Organizational Culture had no effect on the Accounting Information System. Business Processes affect the Accounting Information System. Organizational Commitment affects the Accounting Information System. Organizational Culture has an effect on Financial Statements. Business processes affect financial reports. Organizational Commitment has no effect on financial statements. Organizational Culture, Business Processes, Organizational Commitment affect Financial Statements through the Accounting Information System. The level of influence and no effect is due to other factors of employee discipline, lack of mutual ownership and respect that can be obtained by employees.