ORIGINAL RESEARCH ARTICLE | Dec. 29, 2021
Events Sponsorship and Corporate Image: Viewers’ Perspectives
Donald O. Ewanlen, Stephen Obeki Obeki
Page no 427-436 |
10.36348/sjbms.2021.v06i12.001
This paper sought to investigate the implications of events sponsorship on corporate image. The currency of events sponsorship study is hinged on understanding awareness creating and image transferring capacity, sponsor-event fit dynamics, and viewers' perceptions on corporate image. The Ex post facto research design method was adopted were 180 copies of semi-structured questionnaires were administered to conveniently selected respondents in sports betting shops and shopping malls in Ibadan, Nigeria. The hypotheses formulated were tested with one way ANOVA and Ordinary least square regression method at 5% level of significance. The result shows that there are significant gender differences in viewers’ awareness and perceptions of sponsored events. Also, the study reveals that the attributes of events sponsorship exhibit a strong, positive relationship with corporate image. This study therefore recommends that event sponsors should be cautious in the choice of events to be sponsored as they relate to the contents on display as well as avoid events that are sectional in nature in order to avoid unfavourable brand disposition.
ORIGINAL RESEARCH ARTICLE | Dec. 30, 2021
Opportunity-Sensing Capability and Entrepreneurial Mindset of Domestic Airlines in Nigeria
Adim, Chidiebere Victor, Poi, Godwin
Page no 437-447 |
10.36348/sjbms.2021.v06i12.002
This study examined the relationship between opportunity-sensing capability and entrepreneurial mindset of domestic airlines in Nigeria. The study adopted an explanatory cross sectional survey research design which was carried out at the organizational level of analysis. The population of this study was the nine (9) operational scheduled domestic airline operators in Nigeria. The managers involved were: Station Manager, Cabin Service Manager, Director of Airline Services, Operations Manager and Regional Manager. The study adopted the entire population as a census. The reliability of the instrument was ascertained using the Cronbach alpha reliability instrument with all items scoring above 0.70. The Spearman Rank Order Correlation Coefficient was utilized to establish the level of relationship as hypothesized with the aid of Statistical Package for Social Sciences version 23.0. Findings revealed that there is a significant relationship between opportunity sensing capability and entrepreneurial mindset of domestic airlines in Nigeria. It was concluded that opportunity sensing capability supports entrepreneurial mindset of domestic airlines in Nigeria. It was recommended that Domestic airlines must engage in opportunity sensing behaviours such as new exploration, support new ideas, experiment, and stimulate creativity, and must seize business opportunities in the market proactively and obtain first-mover advantages by entering unexplored domains.
ORIGINAL RESEARCH ARTICLE | Dec. 30, 2021
Administrative Work Alternatives in Emergency Periods
Liliana Álvarez-Loya, J. Emilio Méndez-González, Enrique Guzmán-Nieves
Page no 448-452 |
10.36348/sjbms.2021.v06i12.003
In this research, various factors that arose as a result of the global confinement and the performance of work, academic and professional activities in remote environments were analyzed. The Home Office has been not just a resource, but a daily activity for new activities. Having the need to work remotely represents a significant 85.7% of the surveyed universe, while 9.8% did so partially and only 4.5% had to work at their work site. Work activities were balanced in the sample measure. Having a specific space to work is a trend in people. The main problems that has arisen were: 1) Family disruption, 2) Lack of or failures in connectivity, 3) Noise, 3) Having a defined physical space to carry out activities. Teamwork can be favored, however, some of the respondents consider that it is not feasible to facilitate it. The biggest challenges are monitoring activities, improve productivity and optimize communication and connections. The great challenges and needs for companies is to provide the appropriate tools and train staff in the use of new resources. One fourth did not have access to these resources from the company and another similar amount, they barely had access to the basics to carry out their activities. Given the situation, labor thinking and new trends indicate that a combination of activities in the workplace and at home will be the optimal modality, since a large majority think this way. The new challenges focus on establishing new models of productivity and performance evaluation, generating new organizational dynamics and training in the use of efficient tools.