REVIEW ARTICLE | Oct. 18, 2020
Analysis of Modality System in English Advertising Slogans
Weixuan Shi, Wenqian Li
Page no 273-277
It is distinctive that English advertising slogans feature in unique and discourse characteristics. On the ground of modality system in interpersonal meta-function, about 120 pieces of English slogans with modality are randomly selected as samples from 500 famous advertisements. These slogans are systematically analyzed from the perspective of modality type, modal value and modal responsibility, aiming at interpreting the functional characteristics of English slogans. The result is that English slogans usually employ modalization, with median or low modality value, accompanied by expressive subjective orientation. It is anticipated that this article can render guides for advertisers to compose advertising slogans effectively and enhance the ability of advertising speech communication.
ORIGINAL RESEARCH ARTICLE | Nov. 6, 2020
Evaluating English Language Teachers’ Efficiency by Tertiary Level Male and Female Learners: A Bangladeshi Perspective
Page no 278-283
The most talented and wise teachers with a lot of training and expertise in most cases become unable to contribute effectively in developing learners’ skills when unfortunately their teaching styles do not meet learners’ needs. So, it is definitely important to evaluate teachers’ teaching styles by the learners for getting clear conception about teaching effectiveness. Though this is not the only means of assessing effective teaching, it is still an unavoidable concept where the reflections provided by both male and female learners require to be considered equally and accordingly. Universally, every individual is unique in his/her thinking with certain differences and sometimes he/she also keeps similar understandings with others on some points – this is also true for language learners. Keeping this in mind, this paper attempted to collect the opinions of tertiary level Bangladeshi English language learners concerning their teachers’ competencies with main focus on checking out whether there are thought differences or similarities between male and female learners regarding the issue. For the purpose of the study, data from 99 students (39 male, 60 female) of Level-1, Semester-1 under the Faculty of Fisheries, Bangladesh Agricultural University (BAU) was collected who took part in the survey for evaluating the qualities of their existing three English language teachers.