Saudi Journal of Business and Management Studies (SJBMS)
Volume-2 | Issue-01 | 38-43
Review Article
Enhancing Internet Banking - Solutions for Customer Relationship Management
Adriana Grigorescu, Alina Elena Cerchia, Madalina Maria Oachesu, Florina Udroiu
Published : Jan. 31, 2017
Abstract
Nowadays, when discussing banking, we can not neglect new technologies such as internet banking. The
internet banking provides competitive advantage to banks. Internet banking became a need for customers and they
demand this facility when they open an account. This paper explains the technology acceptance model and the customer
behaviour regarding this innovation system called internet banking. Moreover, the role of this tool is highlighted by the
authors. Based on case studies, the paper reveals the importance of this new trend in banking. Technology, finance and
customer created this new technology that became a need for everyone of us. The internet banking, using a personal
computer or any intelegent device brings the customer closer to the its financial provider. We can talk about customer
relationship management by using this new tool and also gaining customer trust and loyality. Future trends in Internet
banking and growing the number of users are discussed in the below paper.