Saudi Journal of Business and Management Studies (SJBMS)
Volume-1 | Issue-03 | 112-117
Original Research Article
A comparative study of factors affecting service quality and level of customer satisfaction in Local and Foreign banks in Oman
Kiran Bhaskar Sawant
Published : Oct. 30, 2016
Abstract
Quality service and customer satisfaction are major challenges faced by the banking sector in Oman. This
paper aims to comparative study of the factors affecting service quality in local and foreign banks in Oman. The quality
of service provided in the service sector is of utmost importance in order to sustain in a competitive market. As far
banking sector in Oman is concerned, the various policies are adopted by the banks to improve the service quality that
includes e- banking, Phone banking, making available CDM (Cash deposits Machines) and ATM (Automated Teller
Machines), easy loans, customer care service etc. This research paper is an attitudinal study of customers of two local and
foreign banks in Oman. The customer feedback is collected through structured questionnaire, based on the five points
Likert scale. The parameters of servqual model have been followed to test the service quality in the banks. An attempt
has been made to explore and analyze the significant factors affecting the service quality of banks in Oman by using
descriptive and inferential statistics. The key findings of the study are the level of customer satisfaction of local banks is
better than the foreign banks in Oman. This is because of the quality of service provided by the local bank is better than
foreign banks.