Saudi Journal of Business and Management Studies (SJBMS)
Volume-1 | Issue-02 | 43-50
Review Article
Key CSR Practices and Their Contribution towards Business- A Study of Selected SMEs in Punjab, India
Dr. Abhishek Tripathi, Dr. Anupama Bains
Published : May 30, 2016
Abstract
Small & Medium Enterprises (SMEs) play a major role in global economic growth in terms of their
contribution to industrial employment, output and exports. This sector was never taken into account for deliberations and
conventional approach to CSR and generally assumed to be the part of large companies. This study explores key
corporate social responsibility (CSR) practices and their contribution towards business. On the basis of literature review a
questionnaire was developed and it divided into two parts, first part dealing with the key CSR dimensions/practices and
the second part dealing with the impact of CSR activities on business performance. Thus it will be concluded that among
all CSR dimensions SMEs were not giving much importance to employee and social dimensions. Therefore, it will be
suggested that focusing on all dimension will lead to huge positive impact on the SMEs in form of increasing reputation
and brand awareness, increase in sales and productivity and operational cost.