Saudi Journal of Business and Management Studies (SJBMS)
Volume-1 | Issue-02 | 74-80
Original Research Article
The Association between EWOM, Knowledge Sharing and Customer’s Perspective’s: Brief Systematic Literature Review
Dr Khaled M. Algharibeh
Published : July 30, 2016
Abstract
The main aim of this study to explore the relation between the EWOM and Knowledge sharing, the study revel
that no theoretical relation between EWOM and Knowledge Sharing, on the other hand the study showed that both of the
terms EWOM, WOM and Knowledge sharing using the same mechanism for sharing information. Both of them have
their impact on customer satisfaction and intention to buy. Due to shortage of information and research related to the
topic the topic need to do more research about this missing research area.
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