The research is dedicated to investigating the sociocultural characteristics of digitalization. The Digital Age has a great impact on the formation of individuals’ moral consciousness, and the main trends of digitalization and modern social development are examined in this work. The peculiarities of the influence of information and communication technologies on the formation of the value system of individuals are analyzed. The authors consider digitalization in the context of the formation of the world’s digital image and a digital individual. The problem of comprehension of digitalization processes in science and philosophy is presented. An examination of concepts such as “digitalization”, “information society”, and “social network” is carried out. The relevance of the topic is due to the fact that digitization and, by extension, informatization, are developing and significantly expanding the horizons of global scientific, technical, and socio-economic progress. Together, these lead to serious interactions between the ultramodern and traditional, the latter being formed over centuries’ of events in institutions and structures, but rapidly transformed in the the world of social communications. With traditional societies increasingly replaced by those which are virtually augmented, additional grounds are created for vast changes in various spheres of public life, in increasingly numerous locations, and sometimes also creating bases for the growth of instability and conflicts. The work aims to show the effect of digitalization on the value system of individuals, especially young people, based on theoretical analysis.The research methodology focuses upon a conceptualization of the phase model of digitalization, the problem of social Internet networks, the theory of the Information Age.