The State of Qatar has been undergoing radical transformation, coordinated by the national development planning strategy, to realise the aims of Qatar National Vision 2030 (QNV-2030). Efforts towards sustainable urban growth and development have included the establishment of a new transportation system, as well as transitoriented developments (TODs), which significantly enhanced pedestrians‘ access to amenities and facilities, particularly during major events. This research study aims to develop alternative design strategies for public transit systems and land use amidst the larger challenge of urban metamorphosis focused on boosting sustainability by enhancing liveability. The Al Sadd district was selected as a case study due to (1) its significance as one of the oldest mixed-use districts in Qatar, with a significant role in the economic development of Doha; (2) its many layers, which have overlapped; and (3) its lack of heritage significance. Data, gathered from both primary and secondary sources, consisted of questionnaires, site visits, walk-through observations, focus groups and structured interviews. The use of these research methods facilitated the exploration of the physical forms and sociocultural characteristics of the area, enhancing understanding of the urban quality, and providing inputs for a strategy to enhance the urban sustainability and liveability of the district.