Compulsory motor insurance coverage appears to be an imperative. The objective of this research is to publicize this obligation in order to bring about a change in the behavior of the Beninese. To achieve this, a quantitative survey and two qualitative surveys were conducted. The results show that Beninese people are generally unaware of this compulsory guarantee, particularly drivers or car owners who do not know the content of this guarantee. The campaigns conducted by the insurance companies still do not take into account the expectations of the targets. The injunctive messages transmitted do not often receive favorable feedback, due to the lack of proposals integrating the aspirations of car owners. Media communication and digital communication represent two important levers of large-scale dissemination that must be resized for the success of the campaign.