The main purpose of this study is to study the basics of Social media and financial services, analyse the role of social media in the promotion of financial services and to determine the perception of people using the social media and financial services about the role of social media in the promotion of financial services. The present research is conclusive, descriptive and based on single cross sectional design. Quantitative data was generated to test the research hypotheses. In order to collect data on various dimensions of the study, a research instrument was used the sample of study is limited to those people who are aware of social media and are familiar with financial services. Respondents were personally contacted and the questionnaire was administered to them. 113 filled questionnaires were received. It has been found that the most of the people prefer financial services which are advertised through social media irrespective of their Gender, Occupation and Monthly income. But their preferences vary according to their age groups. The test shows us that people in the age group of 36-40 highly prefer the financial services which are advertised through social media while the people in above 40 years age group do not prefer them much