This study aims to reach an ingredient-advertising strategy aimed to influence the interest of buying host-product. It uses between-subject experiment (i.e., advertising strategy for ingredient-advertisement: emotional, informational, and the combination between them) and within-subject experiment (i.e., high-involvement, low involvement). Printed ingredient-advertising followed by information about host-product is used as the stimulus. An evaluation is through questionnaires. The result of this study brings evidence for the hypothesis. Future researches may involve other sources to manipulate and inform information with multiple exposures