The purpose of this study is to investigate and analyze the significant promotion mix factors that have an effect on the outstanding lending decision and formulate a suitable strategy for Indonesia Exim bank. The type of research used is correlational research and if based on data type is quantitative research. The population of this research is the debtors from Indonesia Exim bank in the Medan region from 2012 to 2016, totaling 30 companies. Data analysis in this research uses multiple linear regression model. In the process of data processing, the authors are assisted using the Statistical Product and Service Solution (SPSS) data processing application. The results have found that advertising, personal sales, public relations, and direct sales simultaneously have an influence on lending decisions. Partially, advertising and public relations have a significant influence on loan decisions, while personal sales and direct sales have no significant effect on lending decisions