This study aims to analyze the influence of Brand Image, Company Image, and Promotion toward Purchase Decisions and Its Implications on Consumer Satisfaction in the Veterinary Medicine Industry of PT. XYZ. In an effort to maintain the continuity of its business in Indonesia, as one of the largest veterinary drug distributors in Indonesia PT XYZ continues to improve its performance with the main objective of increasing consumer satisfaction. The population used in this study is Consumers of PT. XYZ in the West Java region as many as 100 consumers. The analytical technique used is Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis tool Version 3.0. The results in this study are (1) Brand Image has a positive and significant effect on Purchase Decision, (2) Company Image has a positive and significant effect on Purchase Decision, (3) Promotion has a positive and significant effect on Purchasing Decision, (4) Purchasing Decisions have a positive and significant effect on Consumer Satisfaction, (5) Brand Image has a positive and significant effect on Consumer Satisfaction through Purchase Decision, (6) Company Image has a significant effect on Consumer Satisfaction through Purchase Decision, and (7) Promotion has a positive and significant effect on Consumer Satisfaction through Purchase Decision.