The trend of e-commerce has been catching up in the country with high rates of domestic and local companies using the e-business model to do business very different from the traditional way of doing business in India. This study is trying to Estimate and understand the consumer attitude and factors influencing their behaviour for choosing E-commerce sites and to succeed in those procedures and Find out new opportunities. The study is based in primary data collected by questionnaire on students of Aligarh Muslim University the study conclude that With the increasing middle class people and more disposable incomes, people are now shopping more frequently. Access to affordable internet and increasing number of smartphone users have resulted in more online buyers.