Saudi Journal of Business and Management Studies (SJBMS)
Volume-3 | Issue-10 | 1178-1182
Review Article
Factors That Influence Purchasing Decisions at the Hotel
Heri Prabowo, Renny Aprilliyani, Puji Lestari
Published : Oct. 30, 2018
Abstract
The purpose of this study was to determine the influence of lifestyle and price perceptions on purchasing decisions or guest decisions to stay at a hotel. The population is guests staying at the Patra Jasa Semarang Convention Hotel, with a sample of 98 respondents. The sampling technique in this study uses purposive sampling sampling method. The analytical tool of this study uses multiple linear regression where previously tested its validity and reliability. Test results show that lifestyle is proven to influence guest decisions in defense, and price perception has a positive influence on the decision to stay