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Saudi Journal of Business and Management Studies (SJBMS)
Volume-4 | Issue-06 | 481-486
Original Research Article
Analysis of Service Quality, Image Institution, and the Price toward Student Satisfaction Jakarta LP3I Polytechnic
Nika Sintesa, Adi Nurmahdi
Published : June 18, 2019
DOI : 10.36348/sjbms.2019.v04i06.001
Abstract
This study aims to determine and analyze partially and simultaneously the influence of service quality, image institution, and price toward student satisfaction of LP3I Jakarta Polytechnic. The type of research is quantitative approach, with data processing done using SPSS version 24. The object of this research student, with samples 132 students from levels I, II, and III. The analytical method used in this study is to use multiple linear regression analysis. The results showed that service quality, institutional image and price simultaneously and partially and simultaneously have positive and significant influence toward student satisfaction
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