The Education Unit Management Course (EUM) is a compulsory subject in the Master of Education Administration (MEA) study program, Faculty of Teacher Training and Education (FTTE), University of Bengkulu (Unib). This course has a study load of 3 credits (2-1). Lectures should combine theory and practice based on innovation. However, in its implementation it is only conventional (less instilling innovation behavior in students). This condition is not in accordance with the policy of the ministry of education. This study aims to design a new innovation-based lecture management in EUM courses. This research uses action research. The research subjects are EUM lecturers in the MEA, FTTE, and Unib study program. Data were collected using FGD, observation, and innovation test scales. Data were analyzed by descriptive analysis technique. The results showed that the new design for the management of innovation-based lectures in the EUM course was based on the vision and mission of the study program, the output of graduate competencies, the need for learning outcomes in accordance with the demands of the field, and the need for practice based on school innovation. This new design has a positive effect on increasing innovation behavior in students. The novelty of this research is that a new design for the management of EUM lectures based on innovation in a school setting can make a positive contribution to the improvement of innovation behavior.