This paper sought to investigate the implications of events sponsorship on corporate image. The currency of events sponsorship study is hinged on understanding awareness creating and image transferring capacity, sponsor-event fit dynamics, and viewers' perceptions on corporate image. The Ex post facto research design method was adopted were 180 copies of semi-structured questionnaires were administered to conveniently selected respondents in sports betting shops and shopping malls in Ibadan, Nigeria. The hypotheses formulated were tested with one way ANOVA and Ordinary least square regression method at 5% level of significance. The result shows that there are significant gender differences in viewers’ awareness and perceptions of sponsored events. Also, the study reveals that the attributes of events sponsorship exhibit a strong, positive relationship with corporate image. This study therefore recommends that event sponsors should be cautious in the choice of events to be sponsored as they relate to the contents on display as well as avoid events that are sectional in nature in order to avoid unfavourable brand disposition.