Abstract: Poor Maternal nutrition, especially in rural setting adversely affects pregnancy and birth outcome. In all cultures, certain beliefs exist surrounding what facilitates a good pregnancy and its outcome as well as negative sanctions. Taboo and misconception regarding food, nutrition, rituals which people follow are discussed in this study. A Cross- sectional study was done on females attending ante natal care OPD at tertiary care hospital at Jaipur. A predesigned questionnaire was used. Before interview, subjects were informed the purpose of the study. All pregnant women attending the OPD were interviewed regarding different kind of beliefs, misbelieves, taboos related to pregnancy, diet, food habits, and breastfeeding. Out of 400 women interviewed 50 percent were between 20-30 yrs and 36 percent were illiterate. Most common taboos were use of knife or kala tika to prevent evil eye, use of herbal medications for having son, covering of head and ears after delivery and use of castor oil or ghee to facilitate normal delivery and avoidance of certain foods, considering them hot and cold. Reasons were many as they cause abortions, difficult labour. Larger population of women and their families still believe in old unscientific tales. With increase in literacy status such taboos and misconception can be removed. There is need of nutritional education and awareness generation among women.