The most cost effective, essential component for the growth and development as well as to reduce the infant mortality, is breastfeeding, which is often disrupted due to lack of confidence, improper positioning for latching, breast pain, perception of insufficient milk supply etc. The present study aims to assess the effectiveness of lecture cum demonstration versus video assisted teaching on knowledge and practice of breast feeding technique among primipara. Methodology: 60 primipara were selected through purposive sampling and divided into group I and group II among which lecture cum demonstration and video assisted teaching regarding breastfeeding technique were applied consecutively. The data were collected by using structured questions and observational checklist. The data were analyzed by using descriptive and inferential statistics. The effectiveness of lecture cum demonstration versus video assisted teaching on knowledge and practice of breast feeding technique among primipara was computed by paired‘t’ test. Comparison between the lecture cum demonstration and video assisted teaching was not significant.