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Saudi Journal of Humanities and Social Sciences (SJHSS)
Volume-6 | Issue-11 | 457-460
Original Research Article
Ageism in the Fashion Industry
Srejeta Datta
Published : Nov. 12, 2021
DOI : 10.36348/sjhss.2021.v06i11.001
Abstract
Age related stereotypes have greatly influenced the availability of employment opportunities for older women as well as their representation in different fields of work. One such field of work is the fashion industry, where ageism has been rampant, as many women above the age of 40 have been neglected and feel unrepresented. In this paper, different dimensions of ageism and how they affect the employment as well as the representation of older women in the fashion industry have extensively been discussed and analyzed. It is estimated that about 2 billion people, including women, around the world are to be aged over 60 by the year 2050, and hence, it is necessary to put an end to age related discrimination, stereotypes and prejudices [i].
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