Since the emergence of the Corona virus and its spread to become a global pandemic, many changes have occurred in human life, and it was necessary to unite the world and exchange experiences and experiences in overcoming this disease and its negative repercussions on all sectors and levels that imposed new habits on individuals, the most important of which is shopping through digital technologies to obtain them, Therefore, this study aimed to investigate the impact of digital marketing on the SME sector to create value for customers. To achieve this, the comparison method was adopted for previous studies. It was found that digital marketing has an effective role in reaching customers and marketing products electronically, in addition to that social media platforms were among the most effective tools in Jordan, and stakeholders should focus on digital marketing in the SME sector, especially by relying on social media platforms to benefit From this opportunity that the epidemic imposes on customers, which increases the strength of this sector to overcome the crisis and enable it in the future. The SME sector in Jordan is considered one of the most important sectors that support the Jordanian economy due to its daily activities, job opportunities and rapid financial exchange.