With the development of society, women's social roles have gradually changed. The vacancy of appellation words accompanying this change has gradually become apparent. The lack of an appellation corresponding to 师母 is one of these phenomena. On the basis of previous studies, this article discusses the question of how to choose the personal deixis for the appellation terms corresponding to 师母 under the guidance of pragmatic principles, which provides a new way for the complement of the appellation corresponding to 师母. Through the analysis of this article, the author believes that it is difficult to choose a perfect appellation corresponding to 师母 in the contemporary society where the relation between people is relatively complicated and the social hierarchy is also a complicated affair.