Students dissatisfaction, students as service recipients, toward performance of the educational personnel apparatus is a problem for the Faculty. One of the desired goals is to improve the services performance toward the students. Thus, it encourages the researcher to examine the strategies undertaken by FISIP Lambung Mangkurat University in improving the performance of the apparatus. The research method used in this study was qualitative. As in qualitative research, the researcher used the interview method with informants whose involvement in the formulation of the policies and had knowledge related to this study then the data were analyzed with a SWOT analysis. The results showed that: (1) The performance of the educational personnel apparatus was not optimal although the improvement results according to LAKIP 2018 (Performance Report) showed success based on quantity but still need to be improved; (2) The strategy used by FISIP Lambung Mangkurat University as an effort to improve the apparatus could be said as well enough and ran as it was, even there were no specific and written rules in accordance with the dimensions of the Institutional devices, Apparatus, Management, Finance and Equipment, Reward and Punishment, and Disciplinary Enforcement; (3) The problems in improving performance could not be separated from the low professionalism, inappropriate placement of apparatus based on their competencies, the reward system was not able to improve work motivation so that the apparatus had low motivation, the discipline level of the apparatus was low due to the weak sanctions and disciplinary enforcement. Furthermore ineffective, inefficient and parsimonious work procedures.