The tourism object with the greatest potential to be developed in Tanah Laut Regency is the Takisung Beach which is located in Takisung District. This tourist attraction is one of the largest contributors to regional revenue in the tourism sector. The development of Takisung tourism also advances the community's economy. Therefore there is a need for a tourism development strategy on Takisung Beach so that the application of city branding by developing the tourism sector. It is considered as the fastest to affect regional economy because it involves the community directly, and tourism has the potential to develop economic opportunities through tourism industry by involving the community. The research method used a qualitative research approach and descriptive type. Researchers conducted structured interviews with informants in Tanah Laut Regency Government (Tourism Office), Takisung Beach UPT (Technical Implementation Unit) and parties from tourism awareness groups called POKDARWIS, using data analysis, namely SWOT analysis. The results showed that Tanah Laut Regency Tourism Office had tried their best in developing the existing potential. The strategy carried out by Tanah Laut Regency Tourism Office includes several steps, namely preservation, coaching and development, which are said already run well. To support its existence, several facilities have been provided by Regional Government and the private sector which are classified into several aspects, namely the aspects of attractions that are differentiated based on the criteria of what can be seen (something to see), what can be done (something to do), and what can be purchased (something to buy); accessibility / transportation aspects; facilitation aspects consisting of hotels and inns, restaurants, souvenir shops / stalls, clean water and sanitation infrastructure, solid waste, electricity networks, telecommunications facilities and infrastructure, gazebos / shelters and other supporting facilities; as well as information and promotion aspects.