Saudi Journal of Business and Management Studies (SJBMS)
Volume-6 | Issue-07 | 205-209
Original Research Article
A Survey of the Role of Smartphone in Satisfaction Jordanian Commercial Banks Clients: The Influence of Electronic Applications
Dr. Emad Ahmed
Published : July 8, 2021
Abstract
The concept of customer satisfaction is considered important for all organizations of different specialties, so getting to know what affects and satisfies the customer greatly helps the organization's success and achieving it to the highest levels of competition with similar organizations in the same field, This study aimed to investigate the effect of smart phone on customers in the Jordanian commercial banks satisfaction. To achieve the goal of the study, the comparison method was used based on the previous studies, the results of study’s showed that there is a trace of smartphone apps on repeat purchase, the willingness of the purchase in the Jordanian commercial banks, there is the impact of various factors on the client access the degree of satisfaction from doing business with the bank or its own organization. Through the results achieved, we recommend that banks pay more attention in activating electronic services, especially for high-end mobile applications, as they play an important role in customer satisfaction, taking into consideration future studies on the importance Conducting a longitudinal analysis on the same topic by using a conceptual framework and relying on data collection and analytical data, as customer decisions related to electronic services change and evolve with time quickly, which achieves important results that can be used to follow the achievement of satisfaction and repeatedly to purchase in the Jordanian commercial banking sector.