In recent years, Chinese consumers' buying behavior in the international luxury consumer market has greatly risen due to China's rising economic strength. In this case, the imported cosmetics market has been strongly stimulated. Even in the context of the global economic downturn, the consumption of imported cosmetics by Chinese consumers has improved. Therefore, some key factors affecting purchasing behavior is necessary to be researched. There are four factors including celebrity influence, comparative advantage, appearance and brand culture in this empirical research. The results of the study show that the four factors all have positive impacts on women's purchase intention. This article aims to provide some inspiration for marketing in imported cosmetics industry.