With spreading of COVID-19, more people choose to stay at home and live with pets. In terms of the diversification of information acquisition methods and the influence of self-media platforms on young people, pets have become a major way for contemporary young people to vent pressure and release their feelings. As more and more people pay more attention to pets, a large number of pet peripheral derivatives have gradually emerged to form a pet commodity industry chain, such as pet staple food, pet snacks, pet toys, pet clothing, nutrition, beauty, etc. Through research on pet related materials, the research found that pet consumption has a very large and complete system, and the main force for pet consumption is mostly young people. Based on the background of such a consumption environment, this article takes the analysis of the reasons that affect young people’s consumption of pets as the starting point, and uses questionnaires to investigate and analyze the reasons why young people consume pets. From platform, peer, advertising, social interaction, and companionship, five Factors conduct empirical research to explore the reasons why young people consume pets. SEM analysis results show that companionship, platform, and social interaction have a significant impact on purchase intention, while peers and advertising have no effect on purchase intention. This article will further study the factors that affect young people's consumption of pets and how these factors affect young people's consumption of pets.