The paper will outline the basic SWOT and PEST analysis features of the Bayer-AG company from Leverkusen. In this paper, we will present the strengths and opportunities, as well as the weaknesses and threats of the mentioned company. The Bayer AG demonstrates its strength through its strong business relationship and focus on research and development for product improvement. All human resources and financial flow management are well utilized. The paper also deals with the political and technological environment in which the company is located and how it affects the business strategy.