Scholars Bulletin (SB)
Volume-5 | Issue-03 | 97-103
Subject Category: Business and Management
Factors That Intervene in the Choice of University in Higher Media Students
Lozano Medina Jorge Humberto, González Torres Arturo, Ríos Romero Vianey, Martínez Carrillo Eligio, Rodríguez Cuellar Ruth, Ávila Pérez Tagle Alfonso
Published : March 30, 2019
Abstract
The objective of this study is to identify the factors that intervene in the choice of university among upper secondary students. A 95% reliability was used for the investigation. Students from the National College of Technical Professional Education (CONALEP) were asked. The results obtained were the geographical location of the IES and the prestige of the academic program with 68.8%, then the facilities dimension with 60.33%, followed by the recommendation dimension towards the IES with 55.2%. The dimension that scored the least was the Prestige dimension of the IES with 32.2%.
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