With the rapid development of new Internet media in recent years, the Internet celebrity economy has been booming gradually. Contemporary young college students, as the focus of social media, are at an important stage of forming their consumption ideas, which is easily affected by the Internet cultural environment. This paper analyzes and studies the current consumption ideas of college students under the influence of the Internet celebrity economy. It also discusses the cultivation methods suitable for the current correct consumption idea of college students, and puts forward feasible solutions to the existing problems according to the investigation, so as to guide college students to establish a correct consumption idea.