The uneven distribution of population in Indonesia resulted in many problems that must be experienced by the government and society in fulfilling the population administration data. The method used in this research is a qualitative method. Data collection techniques are carried out using participatory observations, interviews and documentation studies. Data analysis is done with descriptive techniques through three flows of activities that are one unity, namely: data reduction, data presentation and conclusion drawing. The results showed that the innovation of Indonesia's movement-conscious administration program includes 16 innovations in communication, resources and bureaucratic structures in population data collection services with inhibitory factors consisting of uneven socialization, low public arrest in understanding the procedures of population requirements and limited aging resources and poor budget in the implementation of population data collection and supporting factors including responsive employees, good communication between employees, support of adequate facilities and infrastructure.