E-commerce or electronic commerce indicates such an industry where business activities take place over electronic systems. This is now a rapidly growing sector in Bangladesh which is influencing local and international trade in a greater extent. As e-commerce practicing is now a very common phenomenon in our daily life, it is important to understand the key issues in building relationships with customers on the internet. Trust is supposed to be the key to these relationships. This research identifies a number of key factors related to trust and risk perception of the customers in the context of e-commerce through binary logistic regression model. Cronbach's alpha is used to test the reliability of scale used in the questionnaire. Kano model analyzes the factors that might be concerned to upgrade the satisfaction level of the customers. The findings in this research suggest that customer’s trust levels and risk perception are likely to be influenced by their age, experience of using internet, internet using purpose, and market orientation. Focusing on social risk, improving responsiveness towards customers, and ensuring technological security are the factors that mostly determine the customers’ satisfaction to e-commerce.