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Saudi Journal of Business and Management Studies (SJBMS)
Volume-5 | Issue-11 | 517-534
Original Research Article
News Media in Lebanon: Quantifying the Confidence Using Parametric and Non-parametric Testing
Hussin J. Hejase, Ale J. Hejase, Hasan F. Fayyad-Kazan
Published : Nov. 11, 2020
DOI : 10.36348/sjbms.2020.v05i11.001
Abstract
Providing a clear statistical analysis of news media confidence levels in a nation adds value to the integrity to the reported news as well as a basis for comparison among sources and the outcome may influence on the population’s approach and attitude towards the current happenings. Lebanon, a Middle Eastern nation, is under continuous scrutiny by other nations due to its continuous and recurring conflicts being political, social or armed conflicts related events which may influence its surrounding geopolitical environment. Although the United States of America, in particular, has been a leading country in what relates to news media and press accuracy and fairness studies, countries like Lebanon lack such assessments and reports. This study, exploratory in nature, using both parametric and nonparametric statistical testing assessed the news media in Lebanon by relying on a previously run poll questionnaire that was administered on nine time intervals along a time frame of four years. Its purpose was to assess and quantify the Lebanese news media and press accuracy and fairness. One important implication of the research was that it showed how parametric and non-parametric tests converge to offer a common assessment of the topic in question. This paper followed a streamlined research process capitalizing on a first hand treatise of the descriptive outcomes of 4850 questionnaires. Moreover, the paper presented reliability, validity and dependence analysis specific to the existing sample data. Results obtained match their reported counterparts mainly in the USA, where the percentage of negative news media assessment in Lebanon is estimated to be 64% which matches the 63% reported in the USA. Findings of this work add new insights to the academic community, academicians and researchers, policy makers in the private as well as the public news media institutions.
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