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Saudi Journal of Business and Management Studies (SJBMS)
Volume-5 | Issue-10 | 506-511
Original Research Article
The Influence of Motivation, Destination Image & Destination Trust which had an Impact on Millennials' Visit Decision to The National Museum
Vidya Anggraeni, Rina Astini
Published : Oct. 18, 2020
DOI : 10.36348/sjbms.2020.v05i10.001
Abstract
These research aims to find out regarding the influence from motivation, destination image and destination trust on millennial's visit decision to the National Museum. Museums in Indonesia provided great potential for public education. However, there are still many people who consider museums as a place to keep historical items and a place to collect items which have high artistic value, especially the millennial generation (Y Generations). Most of millennials (Y Generations) were born during 1980-2000 which characters of this generation were always attached and usually like to travel somewhere. The number of samples in this research amounted to 155 people who were selected by Hair et al's theory. Data gathered method by distributing questionnaires based on a Likert scale which test for validity and reliability, then were analyzed using SEM-LISREL version 8.80. The results from this research was indicated that motivation, destination image, destination trust had significant impact on visit decision.
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