Abstract: Media can be regarded as an important arena through which common people get an opportunity to vent their grievances more so in the recent times. Media has also emerged as a realm which very often indulges in the process of creation of ‘power’ as Foucault has hinted in his understanding of ‘micro forms of power’. For Foucault, power is dispersed across various layers and structures and is not be found in any static locus. Power according to Foucault is not possessed by a dominant agent, but it is distributed through complex social networks. Taking Foucault’s understanding in mind one can throw light on the role played by media in modern times in terms of advocacy and agenda setting and thereby normalizing people to accept the dominant culture (and lifestyle) and marginalizing those who don’t adhere to the socially set norms. Thereby this paper while taking into the analysis of thinkers like Foucault, Habermas, Chomsky, Gramsci and Baudrillard will try to understand the process of ‘creation of power’ by the media more so in the Indian context which often leads to discrimination and subjugation of certain sections of the society (LGBT community is taken as a case for analysis). The paper also brings in the concepts of ‘self’ and ‘other’ to study this discrimination. Further the concept of radical media is brought to the fore to show that not every form of media practise discrimination but they themselves can sometimes be used as a weapon to fight discrimination.