This article examines the 2012 television documentary A Bite of China that not only became an instant hit domestically but also gained an international audience, which made it inside mainland Chinese academia an oft-cited success example of China’s global media expansion effort. Analysis reveals the extent to which the show obscures or even erases some most essential elements that make up the People’s Republic of China, especially in the mapping up of the country that excludes those provinces the most closely related to the revolutionary era leading up to the establishment of the PRC. Instead, the documentary offers a “cultural China” in which the non-PRC parts of “Greater China” take precedence. The show reflects the ideology of modernization in the neoliberal vein that propelled the very enterprise of Reform and Opening-up whose premise was the negation of radical communist and socialist revolution, which culminated in the second half of the Hu Jintao administration. The past of revolution dies hard, however, and resurfaces in the show in a discreet way, presaging its comeback in a near future.