The paper discusses one of the most popular YouTube video bloggers (vlogger) Li Ziqi, and illustrates her popularity from the perspective of cross-cultural communication. It employs a framework for studying her cultural production on YouTube that focuses on its key components: cultural consciousness, harmony, and shared values between the modern China and the west. It demonstrates that filial piety, creativity, commitment, diligence and courage are still values in China, as well as the world. In addition, it explores the work of Fei Xiaotong and its implications for Li Ziqi’s videos on YouTube, as well as Lao Tzu and Sun Tzu.